You are here: Online Business Marketing Blog Archive: 2015-05

How to Implement Google Ads

Even after you’ve initially put together your ad campaign, you want to have a system in place to look at essential metrics and also be able to test things. The reason testing is so important is that different keywords may be a better match at different times due to outside trends, but there’s no way to know this unless you take the time to test things out.

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