Digital Strategy and Online Marketing Blog

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Common Social Advertising Mistakes


There’s a pretty good chance that your business is already using social marketing in some shape or form. From running a contest on the company Facebook page to sharing images of new developments on Instagram, the goal of social marketing is to share content and engage customers on the platforms they use every day.  read more



Thursday, April 11, 2019

The Must Know on Landing Pages


Before you click away from this article, thinking you don’t want to hear someone else telling you about having to integrate another important component into your website, give this some thought: what if we told you that landing pages are the difference between all the money you spend on Google ads getting you nothing, and the ads allowing you to get leads for half or one-third the amount you spent? Yep, landing pages are the key to your success in online marketing, and the key to success in beating out your competition. Ready to learn more? Read on!  read more



Thursday, June 21, 2018

Why Small Businesses Need Local SEO


When it comes to excelling at SEO, it can seem like a full-time job to keep up with the changing algorithms of online platforms and the latest trends in digital marketing campaigns.  This is especially true when you are a small business, targeting a smaller market and with an inevitably smaller online presence.  And while it may be easy to assume that you don’t have much chance online amidst the bigger players, in reality, your chances of success online come from elevating your business in another area of SEO: local SEO. read more



Monday, June 04, 2018

Custom Website Design


Do you remember when the idea of having a website was foreign and mind-boggling, requiring hours of professional work to craft an outcome that was mediocre at best? Fast forward several years, where you can now find online templates and many pre-made websites which are easily and quickly turned into your website, marked with your branding and content. But new and easier, doesn’t necessarily mean better.  read more



Monday, April 09, 2018

The end of one Era, Start of a new


In some rather shocking news, Adobe announced this week that they will discontinue the service of Business Catalyst on 26th March 2020 2021. read more



Thursday, March 29, 2018

The Importance of Websites that Convert Visitors to Customers


Working with an online marketing consultant will help your business make the transition from a site that draws high traffic to a site that pulls excellent conversion rates.  read more



Monday, February 12, 2018

Why Facebook Business Owners Need to Boost Posts


The land of digital marketing consultancy is defined by one over-arching attitude: what have you done for me lately? read more



Monday, January 29, 2018

Primary Market


New client has launched a fantastic new online business where people can trade illiquid assets. read more



Thursday, November 05, 2015

Mobile Responsive Design


Are you getting bombarded with emails about Google’s changes to rankings for mobile search? Even we are getting emails and LinkedIn offers to update our website (which has been optimised for mobile for 2 years now) which leaves me wondering about the the lead generation planning of those companies - but I digress. read more



Wednesday, April 29, 2015

Do what you’re good at (and use experts for the rest!)


There seems to be a theme amongst my clients this year. They are recognising they can’t be experts in every aspect of their business. As a result, they are outsourcing some tasks and using experts to help them gain control and grow their business. read more



Thursday, February 05, 2015