Digital Strategy and Online Marketing Blog

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Headless CMS for Marketing


If you’re thinking about upgrading your website, pause for just a moment to read this.  read more



Tuesday, November 12, 2019

Headless CMS


One of the problems with websites is their lack of flexibility. A typical website consists of a template which comes with standard features, plugin options and pages that use the template. It means you may need to compromise on what your website can do and how it dovetails into your other operating systems. read more



Tuesday, October 29, 2019

The Fundamentals of SEO


Everyone business owner knows they need SEO, but not everyone knows exactly what it means. SEO, or search engine optimisation, is the concept of refining and shaping your digital content to appear higher in specific Google searches. Having a strong SEO strategy results in more users interested in your content actually seeing your content, which means higher sales and conversions.  read more



Thursday, May 23, 2019

How to Implement Google Ads


Google Ads (formerly AdWords) has grown to become big business in the world of digital advertising.  Owning 71% of the market share as well as being seen by 95% of all internet users means that any company with serious plans to advertise digitally should consider Google Ads.  read more



Thursday, May 09, 2019

Essential Features of a Quality Website


A business that doesn’t have a strong website is likely not a very strong business. From major corporations to small local businesses, having a solid digital presence is important not only to show that the business exists, but to present its best foot forward to potential customers and clients.  read more



Thursday, April 25, 2019

Common Social Advertising Mistakes


There’s a pretty good chance that your business is already using social marketing in some shape or form. From running a contest on the company Facebook page to sharing images of new developments on Instagram, the goal of social marketing is to share content and engage customers on the platforms they use every day.  read more



Thursday, April 11, 2019

The Must Know on Landing Pages


Before you click away from this article, thinking you don’t want to hear someone else telling you about having to integrate another important component into your website, give this some thought: what if we told you that landing pages are the difference between all the money you spend on Google ads getting you nothing, and the ads allowing you to get leads for half or one-third the amount you spent? Yep, landing pages are the key to your success in online marketing, and the key to success in beating out your competition. Ready to learn more? Read on!  read more



Thursday, June 21, 2018

Why Small Businesses Need Local SEO


When it comes to excelling at SEO, it can seem like a full-time job to keep up with the changing algorithms of online platforms and the latest trends in digital marketing campaigns.  This is especially true when you are a small business, targeting a smaller market and with an inevitably smaller online presence.  And while it may be easy to assume that you don’t have much chance online amidst the bigger players, in reality, your chances of success online come from elevating your business in another area of SEO: local SEO. read more



Monday, June 04, 2018

Custom Website Design


Do you remember when the idea of having a website was foreign and mind-boggling, requiring hours of professional work to craft an outcome that was mediocre at best? Fast forward several years, where you can now find online templates and many pre-made websites which are easily and quickly turned into your website, marked with your branding and content. But new and easier, doesn’t necessarily mean better.  read more



Monday, April 09, 2018

The end of one Era, Start of a new


In some rather shocking news, Adobe announced this week that they will discontinue the service of Business Catalyst on 26th March 2020 2021. read more



Thursday, March 29, 2018