Digital Strategy and Online Marketing Blog

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The Must Know on Landing Pages


Before you click away from this article, thinking you don’t want to hear someone else telling you about having to integrate another important component into your website, give this some thought: what if we told you that landing pages are the difference between all the money you spend on Google ads getting you nothing, and the ads allowing you to get leads for half or one-third the amount you spent? Yep, landing pages are the key to your success in online marketing, and the key to success in beating out your competition. Ready to learn more? Read on!  read more



Thursday, June 21, 2018

Why Small Businesses Need Local SEO


When it comes to excelling at SEO, it can seem like a full-time job to keep up with the changing algorithms of online platforms and the latest trends in digital marketing campaigns.  This is especially true when you are a small business, targeting a smaller market and with an inevitably smaller online presence.  And while it may be easy to assume that you don’t have much chance online amidst the bigger players, in reality, your chances of success online come from elevating your business in another area of SEO: local SEO. read more



Monday, June 04, 2018