Digital Strategy and Online Marketing Blog

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The Fundamentals of SEO


Everyone business owner knows they need SEO, but not everyone knows exactly what it means. SEO, or search engine optimisation, is the concept of refining and shaping your digital content to appear higher in specific Google searches. Having a strong SEO strategy results in more users interested in your content actually seeing your content, which means higher sales and conversions.  read more



Thursday, May 23, 2019

How to Implement Google Ads


Google Ads (formerly AdWords) has grown to become big business in the world of digital advertising.  Owning 71% of the market share as well as being seen by 95% of all internet users means that any company with serious plans to advertise digitally should consider Google Ads.  read more



Thursday, May 09, 2019