Digital Strategy and Online Marketing Blog

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Be consistent and you’ll boost your sales!


Consistent CowsThere are dozens of ways to communicate with existing and potential customers – online, offline and in person. This makes it extremely difficult to ensure you are delivering a consistent message across all touch points. And yet, consistency is the key to developing trust in your business. You need to earn the trust of your target market before your sales will really start to flourish and repeat customers become your norm. read more



Monday, February 02, 2015

More Visitors. More sales. More often.


The easiest way to increase sales is to give past clients a reason to come back. Yet in my opinion, it’s also the most overlooked sales strategy.  read more



Tuesday, October 14, 2014

A successful website seeks a successful business


Every rule has its exceptions but generally speaking, if you start with bad ingredients, you’ll end up with a bad meal. It’s the same with websites. read more



Friday, October 03, 2014

Syndicate and grow your buisness


Search engines love content. When you add blog posts, articles and white papers to your website you can improve your search engine ranking, drive traffic to your site and promote your expertise. read more



Wednesday, August 27, 2014

Boost Sales with Landing Pages - Part 3


Have you ever wondered what would happen if you changed the picture or the text on a webpage? Would you get more sales or leads? One of the best features of landing pages is the relative ease with which you can test different elements of your design and content.   read more



Wednesday, April 16, 2014

Boost Sales with Landing Pages - Part 2


In our previous article, we discussed what a landing page is, and why you would want one. here, we will look at how to set up a landing page. read more



Thursday, April 10, 2014

Boost Sales with Landing Pages - Part 1


We’re running an information series on Landing Pages, what they are, how to use them, and some advanced techniques.  read more



Tuesday, April 01, 2014

How to convert more visitors to customers on a website


In this article the term “Conversion” refers to converting those who visit a particular website into customers. Whether the purpose of a site is to sell designer shoes, concert tickets, or counselling services, the ultimate goal is the same. Knowing how conversion optimisation works can help anyone who runs a website to convert as many people as possible into customers. read more



Wednesday, February 19, 2014

Building long term customers online


Lets assume you have good numbers of visitors coming to your site. To secure buying customers and keep the flow of money coming in it pays to understand techniques on turning one-off shopping into recurring sales. Here are a few ideas to keep revenue consistently surging in. read more



Thursday, February 13, 2014

Tips for a great website


This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down. read more



Monday, February 10, 2014