Digital Strategy and Online Marketing Blog

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The Importance of Websites that Convert Visitors to Customers


Working with an online marketing consultant will help your business make the transition from a site that draws high traffic to a site that pulls excellent conversion rates.  read more



Monday, February 12, 2018

Why Facebook Business Owners Need to Boost Posts


The land of digital marketing consultancy is defined by one over-arching attitude: what have you done for me lately? read more



Monday, January 29, 2018

Primary Market


New client has launched a fantastic new online business where people can trade illiquid assets. read more



Thursday, November 05, 2015

Mobile Responsive Design


Are you getting bombarded with emails about Google’s changes to rankings for mobile search? Even we are getting emails and LinkedIn offers to update our website (which has been optimised for mobile for 2 years now) which leaves me wondering about the the lead generation planning of those companies - but I digress. read more



Wednesday, April 29, 2015

Do what you’re good at (and use experts for the rest!)


There seems to be a theme amongst my clients this year. They are recognising they can’t be experts in every aspect of their business. As a result, they are outsourcing some tasks and using experts to help them gain control and grow their business. read more



Thursday, February 05, 2015

Be consistent and you’ll boost your sales!


Consistent CowsThere are dozens of ways to communicate with existing and potential customers – online, offline and in person. This makes it extremely difficult to ensure you are delivering a consistent message across all touch points. And yet, consistency is the key to developing trust in your business. You need to earn the trust of your target market before your sales will really start to flourish and repeat customers become your norm. read more



Monday, February 02, 2015

More Visitors. More sales. More often.


The easiest way to increase sales is to give past clients a reason to come back. Yet in my opinion, it’s also the most overlooked sales strategy.  read more



Tuesday, October 14, 2014

A successful website seeks a successful business


Every rule has its exceptions but generally speaking, if you start with bad ingredients, you’ll end up with a bad meal. It’s the same with websites. read more



Friday, October 03, 2014

Syndicate and grow your buisness


Search engines love content. When you add blog posts, articles and white papers to your website you can improve your search engine ranking, drive traffic to your site and promote your expertise. read more



Wednesday, August 27, 2014

Boost Sales with Landing Pages - Part 3


Have you ever wondered what would happen if you changed the picture or the text on a webpage? Would you get more sales or leads? One of the best features of landing pages is the relative ease with which you can test different elements of your design and content.   read more



Wednesday, April 16, 2014