Digital Strategy and Online Marketing Blog

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Boost Sales with Landing Pages - Part 2


In our previous article, we discussed what a landing page is, and why you would want one. here, we will look at how to set up a landing page. read more



Thursday, April 10, 2014

Boost Sales with Landing Pages - Part 1


We’re running an information series on Landing Pages, what they are, how to use them, and some advanced techniques.  read more



Tuesday, April 01, 2014

How to convert more visitors to customers on a website


In this article the term “Conversion” refers to converting those who visit a particular website into customers. Whether the purpose of a site is to sell designer shoes, concert tickets, or counselling services, the ultimate goal is the same. Knowing how conversion optimisation works can help anyone who runs a website to convert as many people as possible into customers. read more



Wednesday, February 19, 2014

Building long term customers online


Lets assume you have good numbers of visitors coming to your site. To secure buying customers and keep the flow of money coming in it pays to understand techniques on turning one-off shopping into recurring sales. Here are a few ideas to keep revenue consistently surging in. read more



Thursday, February 13, 2014

Tips for a great website


This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down. read more



Monday, February 10, 2014

And then there was One


Personally I have had an AWESOME last 24 months. My first child was born, we have done heaps of work around the house, cleaning up and making it our home. Watching Connor grow has been really fun. My wife and I are having a really great time.   read more



Sunday, February 09, 2014

Before your website goes Mobile


Once you have decided you need a mobile version of your website, the next step is 'How should I go mobile?' There are several options, each with different price points, and different advantages and disadvantages. read more



Monday, December 02, 2013

Guess My Password


It is not even my place to say this. I am ONLY a marketing person. So you'd think passwords would be a bit off topic... read more



Saturday, May 04, 2013

What is Analytical Design?


Analytical Design is all about realising that regardless of how much time, or how much money you spend on an initial web design, you can never be certain that your design is going to be the one that sells well.  read more



Saturday, April 13, 2013