Digital Strategy and Online Marketing Blog

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Do what you’re good at (and use experts for the rest!)


There seems to be a theme amongst my clients this year. They are recognising they can’t be experts in every aspect of their business. As a result, they are outsourcing some tasks and using experts to help them gain control and grow their business. read more



Thursday, February 05, 2015

More Visitors. More sales. More often.


The easiest way to increase sales is to give past clients a reason to come back. Yet in my opinion, it’s also the most overlooked sales strategy.  read more



Tuesday, October 14, 2014

Boost Sales with Landing Pages - Part 3


Have you ever wondered what would happen if you changed the picture or the text on a webpage? Would you get more sales or leads? One of the best features of landing pages is the relative ease with which you can test different elements of your design and content.   read more



Wednesday, April 16, 2014

Boost Sales with Landing Pages - Part 2


In our previous article, we discussed what a landing page is, and why you would want one. here, we will look at how to set up a landing page. read more



Thursday, April 10, 2014

Boost Sales with Landing Pages - Part 1


We’re running an information series on Landing Pages, what they are, how to use them, and some advanced techniques.  read more



Tuesday, April 01, 2014

How to convert more visitors to customers on a website


In this article the term “Conversion” refers to converting those who visit a particular website into customers. Whether the purpose of a site is to sell designer shoes, concert tickets, or counselling services, the ultimate goal is the same. Knowing how conversion optimisation works can help anyone who runs a website to convert as many people as possible into customers. read more



Wednesday, February 19, 2014

Tips for a great website


This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down. read more



Monday, February 10, 2014

What is Analytical Design?


Analytical Design is all about realising that regardless of how much time, or how much money you spend on an initial web design, you can never be certain that your design is going to be the one that sells well.  read more



Saturday, April 13, 2013