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![How Your Business Model Should Dictate Your Marketing Efforts (B2B and B2C)]()
How Your Business Model Should Dictate Your Marketing Efforts (B2B and B2C)
Based on your business model, your approach to Inbound Marketing will differ. Sure, the methodology and the Buyers journey are similar but the content, timeline to sale and how you utilise your channels will differ.
![Why has Inbound Marketing taken over? (And how can you do it?)]()
Why has Inbound Marketing taken over? (And how can you do it?)
In the last 10 years people have learned to tune out traditional marketing tactics and instead choose to access the content they want to consume at a time that suits them. Read More to find out ,why?
![What's a Headless CMS & why should you care?]()
What's a Headless CMS & why should you care?
One of the problems with websites is their lack of flexibility. A typical website consists of a template which comes with standard features, plugin options and pages that use the template. It means you may need to compromise on what your website can do and how it dovetails into your other business systems.
![Headless CMS for Marketing]()
Headless CMS for Marketing
Headless CMS separates the content from the way it is presented. Think of it like a library where you store all your content. Then once it’s created, you decide how you want to present it to the world. The presentation is performed by selecting the most suitable API (Application Program Interface) tool. The most powerful aspect of a Headless CMS system is its agility and flexibility. It means your content remains in one location while allowing you the freedom to add, subtract or upgrade your APIs (i.e. how the content is presented) quickly and easily.
![The Fundamentals of SEO]()
The Fundamentals of SEO
Everyone business owner knows they need SEO, but not everyone knows exactly what it means. SEO, or search engine optimisation, is the concept of refining and shaping your digital content to appear higher in specific Google searches. Having a strong SEO strategy results in more users interested in your content actually seeing your content, which means higher sales and conversions.
![Essential Features of a Quality Website]()
Essential Features of a Quality Website
A business that doesn’t have a strong website is likely not a very strong business. From major corporations to small local businesses, having a solid digital presence is important not only to show that the business exists, but to present its best foot forward to potential customers and clients.
![The Must Know on Landing Pages]()
The Must Know on Landing Pages
A landing page is the first page that a visitor sees when they show up on your website, typically after following an ad or accessing your website via a social media link. You can think of it as the page where they “land” after clicking, and these pages are designed to capture leads and funnel prospective customers into a sale. Landing pages are different than traditional webpages, in that they are typically devised with a purpose and with a strategic marketing campaign behind them, not simply to share content or information about your brand or company. In essence, landing pages are designed to capture a visitor’s information and are targeted to a specific stream of traffic.
![How to Implement Google Ads]()
How to Implement Google Ads
Even after you’ve initially put together your ad campaign, you want to have a system in place to look at essential metrics and also be able to test things. The reason testing is so important is that different keywords may be a better match at different times due to outside trends, but there’s no way to know this unless you take the time to test things out.
![A successful website seeks a successful business]()
A successful website seeks a successful business
Visiting a website gives customers a particular impression of your business. But if that’s not reinforced by a great customer experience when they purchase or contact you, your website will never achieve its full potential.
![More Visitors, More Sales, More Often]()
More Visitors, More Sales, More Often
The easiest way to increase sales is to give past clients a reason to come back. Yet in my opinion, it’s also the most overlooked sales strategy.
![Tips for a great website]()
Tips for a great website
This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down.
![Building long term customers online]()
Building long term customers online
Lets assume you have good numbers of visitors coming to your site. To secure buying customers and keep the flow of money coming in it pays to understand techniques on turning one-off shopping into recurring sales. Here are a few ideas to keep revenue consistently surging in.
How Your Business Model Should Dictate Your Marketing Efforts (B2B and B2C)
Based on your business model, your approach to Inbound Marketing will differ. Sure, the methodology and the Buyers journey are similar but the content, timeline to sale and how you utilise your channels will differ.
Why has Inbound Marketing taken over? (And how can you do it?)
In the last 10 years people have learned to tune out traditional marketing tactics and instead choose to access the content they want to consume at a time that suits them. Read More to find out ,why?
What's a Headless CMS & why should you care?
One of the problems with websites is their lack of flexibility. A typical website consists of a template which comes with standard features, plugin options and pages that use the template. It means you may need to compromise on what your website can do and how it dovetails into your other business systems.
Headless CMS for Marketing
Headless CMS separates the content from the way it is presented. Think of it like a library where you store all your content. Then once it’s created, you decide how you want to present it to the world. The presentation is performed by selecting the most suitable API (Application Program Interface) tool. The most powerful aspect of a Headless CMS system is its agility and flexibility. It means your content remains in one location while allowing you the freedom to add, subtract or upgrade your APIs (i.e. how the content is presented) quickly and easily.
The Fundamentals of SEO
Everyone business owner knows they need SEO, but not everyone knows exactly what it means. SEO, or search engine optimisation, is the concept of refining and shaping your digital content to appear higher in specific Google searches. Having a strong SEO strategy results in more users interested in your content actually seeing your content, which means higher sales and conversions.
Essential Features of a Quality Website
A business that doesn’t have a strong website is likely not a very strong business. From major corporations to small local businesses, having a solid digital presence is important not only to show that the business exists, but to present its best foot forward to potential customers and clients.
The Must Know on Landing Pages
A landing page is the first page that a visitor sees when they show up on your website, typically after following an ad or accessing your website via a social media link. You can think of it as the page where they “land” after clicking, and these pages are designed to capture leads and funnel prospective customers into a sale. Landing pages are different than traditional webpages, in that they are typically devised with a purpose and with a strategic marketing campaign behind them, not simply to share content or information about your brand or company. In essence, landing pages are designed to capture a visitor’s information and are targeted to a specific stream of traffic.
How to Implement Google Ads
Even after you’ve initially put together your ad campaign, you want to have a system in place to look at essential metrics and also be able to test things. The reason testing is so important is that different keywords may be a better match at different times due to outside trends, but there’s no way to know this unless you take the time to test things out.
A successful website seeks a successful business
Visiting a website gives customers a particular impression of your business. But if that’s not reinforced by a great customer experience when they purchase or contact you, your website will never achieve its full potential.
More Visitors, More Sales, More Often
The easiest way to increase sales is to give past clients a reason to come back. Yet in my opinion, it’s also the most overlooked sales strategy.
Tips for a great website
This list is not the ONLY things that matter, they were just top of mind for me when I needed to write some ideas down.
Building long term customers online
Lets assume you have good numbers of visitors coming to your site. To secure buying customers and keep the flow of money coming in it pays to understand techniques on turning one-off shopping into recurring sales. Here are a few ideas to keep revenue consistently surging in.