You are here: Online Business Marketing Blog Archive: 2018-06

The Must Know on Landing Pages

The Must Know on Landing Pages

A landing page is the first page that a visitor sees when they show up on your website, typically after following an ad or accessing your website via a social media link. You can think of it as the page where they “land” after clicking, and these pages are designed to capture leads and funnel prospective customers into a sale. Landing pages are different than traditional webpages, in that they are typically devised with a purpose and with a strategic marketing campaign behind them, not simply to share content or information about your brand or company. In essence, landing pages are designed to capture a visitor’s information and are targeted to a specific stream of traffic.

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEO

When it comes to excelling at SEO, it can seem like a full-time job to keep up with the changing algorithms of online platforms and the latest trends in digital marketing campaigns. This is especially true when you are a small business, targeting a smaller market and with an inevitably smaller online presence. And while it may be easy to assume that you don’t have much chance online amidst the bigger players, in reality, your chances of success online come from elevating your business in another area of SEO: local SEO.

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