Is your CMS hurting your SEO?

By   Sunday, August 28, 2022

Is your CMS hurting your SEO?

A content management system (CMS) is a crucial part of any business website. It allows you to control the content on your website, adding and editing pages as needed. But not all CMSs are created equal - some are better for SEO than others. To rank high in search engine results pages, it is important to select the right CMS for your website to ensure that your website will rank as high as possible in search engine results pages.

There are a few different CMS options to choose from and each has its own benefits and drawbacks. When choosing a CMS, be sure to consider the features that are important to you.

What to look for in a CMS

When choosing a CMS for your website, there are a few key features you'll want to look for to make sure your site is as SEO-friendly as possible. Some of these features include:

  1. A content management system that is easy to use and update. This will help you keep your site's content fresh and up to date, which is important for SEO.
  2. A platform that is search engine friendly out of the box. This will help ensure that your site's pages are optimised for search engines right from the start, without any additional work required.
  3. A reliable hosting provider. It's important to have a stable host who can keep your website online and accessible around the clock. This will help keep your site's SEO rankings high and prevent any potential downtime that could negatively impact your rankings.
  4. A Website design that is mobile-friendly. With more and more people using mobile devices to access the internet, it's important to have a website that can be easily viewed on smaller screens. This will help ensure that your site's content is accessible to as many people as possible, which is important for both SEO and conversion rates.
  5. A CMS that offers built-in SEO features. Some content management systems come with a range of built-in SEO features, such as automatic sitemaps and metadata generation. This can help save you time and effort when optimising your site for search engines.
  6. A CMS that is flexible and extensible. As your website grows and your needs change, it's important to have a CMS that can grow with you. Look for a platform that offers a wide range of plugins and extensions, so you can add new features and functionality as needed.

The Problem with WordPress

As WordPress is the most popular CMS this would not be a complete blog without mentioning them. While WordPress is a great CMS for optimizing your content, it has a few drawbacks when it comes to SEO.

First, WordPress is a popular target for hackers, and if your site is hacked, it can hurt your ranking in search results.

Second, WordPress can be slow and bandwidth-intensive, which can affect your website's performance and rank in search results.

Third, because WordPress is so popular, it can be difficult to stand out from the competition if you're using the same CMS as everyone else. As a result, your website may not rank as high in search results as it could if you used a different CMS.

If a platform doesn't have the desired functionality, it probably offers extensions to make optimization easier- WordPress is great for this as there are many plugins and additional features you can add, this can be beneficial if you aren't confident with SEO best practices. This added functionality does not come free so be careful! What may seem cost-effective in the beginning can quickly become expensive just when you realise how much additional plugins and features cost.

Is your current CMS Hurting your business?

If you're not sure whether your CMS is hurting your business, here are a few things to look for:

  • Is your website slow to load?
  • Do you get a lot of 404 errors?
  • Is your site difficult to navigate?
  • Are you struggling to keep up with updates and changes?
  • Are your conversion rates low?

If you answer yes to any of these questions, it may be time to consider switching to a new CMS. A good CMS should make it easy for you to manage your website's content, without causing performance or security issues.

A CMS Built for SEO

As Marketing and CMS experts, we at One Orange Cow have developed a CMS that ticks all the boxes when it comes to optimising your site and content for visibility on Search Engines. Built on the foundation of Security, Scalability and Flexibility, OOC-CMS was designed from the ground up for speed, ease of management and SEO. Learn more about how OOC CMS overcomes the challenges of other available CMSs.

SEO is one of the most important aspects of any business, large or small. A good CMS can help you optimize your website's content and improve your ranking in search results. While WordPress is a great SEO tool, it has a few drawbacks that businesses should be aware of. If you're not happy with your website's performance, consider switching to a new CMS. A good CMS will make it easy for you to manage your website's content and improve your ranking in search results. If you want to take the right steps to improve your SEO, contact us using the form below.

Learn More