When Patients Ask AI Who to See — Will It Say Your Name?

Signal Herd helps medical and allied health professionals earn their place in AI-powered recommendations

Earn Your AI Grazing Rights. Because AI search is becoming the first source of care recommendations — and only a few get picked.

When Patients Ask AI Who to See — Will It Say Your Name?
When Patients Ask AI Who to See — Will It Say Your Name?

Search Has Changed. Healthcare Visibility Has Too.

Patients aren’t just googling symptoms anymore — they’re asking AI for recommendations.

And when they do, platforms like ChatGPT, Google Gemini, and Perplexity respond with confident, curated answers.

“Which physio in Brisbane is best for running injuries?”

“Top-rated psychologist near me?”

“What clinic helps with teen anxiety in Sydney?”

“Best chiropractor for migraines in Melbourne?”

These aren’t just questions. They’re decision moments.

AI doesn’t return 10 links or ask patients to compare.

It gives one answer, or a shortlist — often naming only a few providers.

If your clinic or practice isn’t mentioned, you’re not even in the consideration set.

And that decision was made without you ever knowing it.

Signal Herd is how you change that.

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When Patients Ask AI Who to See — Will It Say Your Name?

What Is Signal Herd?

Signal Herd is our premium service that positions your clinic to be found and trusted by AI.

It’s not just SEO. It’s structured visibility — optimising how AI platforms perceive and promote your practice.

We focus on:

  • Clarifying your expertise
  • Structuring your site and data for AI recognition
  • Amplifying trust signals across the digital ecosystem
  • Aligning your visibility with both AI platforms and Google

AI doesn’t guess. It learns from the digital signals you send.

With Signal Herd, we help you send the right ones — consistently and strategically.

Who Signal Herd Is For

We work with:

  • Physiotherapists, psychologists, podiatrists, chiropractors, osteopaths, and speech pathologists
  • Specialists or sub-specialists (e.g., women’s health, sports rehab, chronic pain)
  • Clinics with multiple locations seeking consistent visibility
  • Healthcare brands building reputation alongside service delivery

If your clinic solves real problems — and your reputation matters — then your AI visibility should match your offline trust.

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When Patients Ask AI Who to See — Will It Say Your Name?

Why AI Grazing Rights Matter for Healthcare

We call it AI grazing rights: the privilege of being selected and surfaced by intelligent platforms when they “graze” for information across the internet.

AI platforms don’t read web pages like humans. They scan for structured content, reviews, references, and contextual clarity.

If your clinic’s information is fragmented, inconsistent, or buried in poorly structured content, AI simply moves on — and chooses someone else.

Signal Herd helps you earn those grazing rights — by making your clinic AI-ready, AI-clear, and AI-trusted.

This isn’t about gaming the system. It’s about helping machines see what your patients already know: you’re a trusted, high-quality provider.

What You Gain

Signal Herd gives you a strategic edge in an increasingly competitive healthcare landscape. Results often include:

  • Inclusion in AI-powered recommendations for location- or condition-specific queries
  • Improved local search rankings from structured data enhancements
  • Stronger reputation signals across review platforms and directories
  • More qualified traffic and bookings without increasing ad spend
  • Better visibility for specialist services often missed by traditional SEO

This is a visibility investment that pays off in credibility, conversions, and long-term digital trust.

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When Patients Ask AI Who to See — Will It Say Your Name?

Why One Orange Cow

We’ve helped clinics thrive across two decades of digital evolution.

From the first SEO programs to mobile-first websites and CRO — we’ve always stayed ahead of what matters next.

Signal Herd is our response to the new search layer — where AI decides which brands get surfaced, trusted, and selected.

You get senior strategy, clear communication, and hands-on implementation — with no generic packages, no fluff, and no shortcuts.

Just honest, effective digital visibility — powered by experience and backed by results.

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Let’s Make Sure AI Says Your Name First.

When the next patient asks AI who to see, don’t let it choose someone else by default.

Take control of your visibility — and earn your place in the answer.

Who We've Helped

I just want to say how appreciative I am of your team. They are such a pleasure to work with. Honestly, the best I have ever worked with. So efficient, polite and they respond straight away. It is such a blessing for my business so thank you.
Kate O'Shea, The Wedding Showcase
Brendan and his team have always provided fantastic results at realistic prices. Brendan’s knowledge of websites is incredible, and his advice is always practical and on target. Not only has my search engine appeal increased dramatically but using Brendan’s Team has given my website so many more options than would have previously been possible.
Neil Willis, Sydney Commercial Kitchens