Get Your Brand on the AI Shortlist

Signal Herd helps ecommerce brands earn their place in AI-powered product recommendations.

Earn Your AI Grazing Rights. Because in AI search, only a few brands get chosen — and the rest get ignored.

Get Your Brand on the AI Shortlist
Get Your Brand on the AI Shortlist

Product Discovery Has Changed 

Today’s customers don’t want pages of search results. They want answers. Fast.

That’s why millions are turning to AI platforms like ChatGPT, Google Gemini, and Perplexity to get recommendations — not links. They’re asking:

“What’s a reliable hydration pack for ultrarunning?”

“Which Aussie brands sell zero-waste cleaning products?”

“Best value home gym gear under $300?”

“Top-rated women’s winter coats made ethically?”

“What’s a good skincare brand for acne-prone skin in Australia?”

And AI doesn’t serve up a sea of ads. It offers a concise, curated response — often naming just a handful of products or brands.

If your store isn’t one of them, you’re not even considered.

Signal Herd helps you fix that — by positioning your brand to be mentioned where it matters most.

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Get Your Brand on the AI Shortlist

Introducing Signal Herd

Signal Herd is our premium visibility service designed for ecommerce brands in the AI era.

AI search engines think differently from Google. They don’t just look for keywords — they assess trust, authority, clarity, and signal strength. They learn from your product data, content, reviews, citations, and how others talk about your brand.

We use a strategic process to structure your digital presence so that when AI builds its shortlist of recommended products or brands — yours is on it.

This isn’t just about search. It’s about owning the buying moment.

Who Signal Herd Is For

  • Growing D2C brands looking to punch above their weight
  • Premium product sellers who rely on trust, not just price
  • Ecommerce teams ready to reduce ad spend dependency
  • Niche brands with a clear identity but limited exposure

If you’re ready to get ahead of your competition — while they’re still figuring out what AI visibility even is — this is for you.

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Get Your Brand on the AI Shortlist

The Power of AI Grazing Rights

AI platforms don’t show every brand.

They graze on the internet — selecting from what’s clean, clear, and trustworthy.

We call this earning your AI grazing rights — the ability to be seen as a valid source of value by machine intelligence.

To earn that trust, your brand needs to send the right signals across multiple layers:

  • On-site structure and content
  • Product data clarity
  • Authoritative third-party signals (reviews, PR, features)
  • Consistency across platforms

Signal Herd ensures all of these align so that your brand is seen as credible, not just visible.

What You Can Expect

With Signal Herd, ecommerce brands typically see:

  • Higher product visibility in AI-generated answers
  • Greater trust and credibility in organic search
  • A boost in Google rankings from improved structured data
  • Better qualified traffic from AI-aware consumers
  • Reduced reliance on paid ads over time

Think of it as building a digital moat — where your authority grows while others are still chasing impressions.

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Get Your Brand on the AI Shortlist

Why One Orange Cow

You’ve probably heard it all before. So have we.

We’re not here to sell fluff or follow fads. We’ve helped ecommerce brands scale since SEO 1.0 — and we know how to navigate what’s next.

Signal Herd is our answer to the changing search landscape. It’s grounded in strategy, backed by data, and executed by a team that understands ecommerce, marketing, and AI.

We’re not riding the wave. We’re building the engine that lets you surf it first.

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Be the Brand AI Picks First.

Let’s make sure that when your next customer asks AI for a recommendation — it’s your brand they hear.

Who We've Helped

When I first stated using OOC, we were marketing by the scatter gun approach. They taught us to strategise, keep the process simple, and deliver our message in a smart, repeatable and reliable way. Our digital footprint has never been better, which has lead us to organic growth of 30% year on year.
Jonathan Moody, CEO & Founder - Physio Inq
I came for the cute name, but I stayed for the service. One Orange Cow helped me get my shiny new clinic off the ground. They created an online presence for me which has accelerated the business more than I thought possible in the time frames they had. They created my website and managed my online marketing and did more than a little hand-holding when some of my time lines went off the rails (Sorry, guys!). They are competent, friendly, approachable and results-focused. So glad I chose them!
Dr. Liz Emrys, Practice Owner North Star Podiatry
I just want to say how appreciative I am of your team. They are such a pleasure to work with. Honestly, the best I have ever worked with. So efficient, polite and they respond straight away. It is such a blessing for my business so thank you.
Kate O'Shea, The Wedding Showcase
Brendan and his team have always provided fantastic results at realistic prices. Brendan’s knowledge of websites is incredible, and his advice is always practical and on target. Not only has my search engine appeal increased dramatically but using Brendan’s Team has given my website so many more options than would have previously been possible.
Neil Willis, Sydney Commercial Kitchens