How to Rank in ChatGPT Search in 2025: A Guide for Australian Businesses
By Bruce Klaic (MBA) Monday, June 16, 2025
The Search Game Has Changed — Are You Still Playing by Old Rules?
Google’s blue links are no longer the only battlefield. Today, more Australians are turning to ChatGPT, Gemini, and other conversational AI tools to get direct answers to their questions. That means your business might be invisible — even if you’re “ranking on page one.”
To be found in AI search results, you need more than keywords. You need context, credibility, and content built for AI comprehension.
And that’s where the team at One Orange Cow and the SignalHerd.com AI Visibility Service come in.
Why AI Search Is Different (And More Powerful)
AI search doesn’t just crawl — it curates.
Instead of displaying a list of links, tools like ChatGPT synthesise information and suggest businesses by name. If your brand isn’t part of that synthesis, you’re not in the conversation.
For example:
- “Best physio near me?” → PhysioINQ gets mentioned because of strong brand signals.
- “Top-rated kitchen renovation in the Blue Mountains?” → A Team Kitchens shows up thanks to AI-ready content.
These results aren’t random. They’re the result of deliberate, AI-optimised visibility strategies.
The 5 Core Signals AI Search Uses to Rank You
Brendan Byrne’s proprietary framework, built from over 25 years of digital marketing experience, focuses on five AI ranking pillars (CCCER):
1. Content Clarity
AI doesn’t guess. It needs structured, clear, helpful content. Avoid fluffy sales language and write like you’re answering a real person’s question.
Bad: “We empower businesses with innovative kitchen solutions.”
Good: “A Team Kitchens builds custom, family-friendly kitchens in the Blue Mountains, with guaranteed timelines and council approvals.”
2. Crawlability
Your site must be visible to AI crawlers like GPTBot, ClaudeBot, and PerplexityBot. If they can’t read your content, they can’t recommend you.
✅ Make sure your robots.txt allows them
✅ Avoid overusing JavaScript or React-only sites
✅ Use clean HTML and fast loading speeds
3. Contextual Signals
Mention your niche, services, location, and use cases naturally. AI models look for semantically rich content to build associations.
For example, for Sydney Commercial Kitchens:
- "Commercial kitchen equipment supplier for Sydney hospitality venues"
- "Trusted by over 10,000 chefs and restaurateurs"
4. Entity Linking
Get cited or mentioned on authoritative platforms. AI trusts what others trust. This includes:
- Industry directories
- Google Business profiles
- Reddit, Quora, or product comparison lists
- LinkedIn (yes, clean up your profile!)
Brendan often says, “You don’t need to game the algorithm — you need to train the model on who you are.”
5. Reinforcement
If people search for you, click you, and mention you in their own prompts, AI takes notice.
We coach clients to prompt strategically. Ask loyal users to search with phrases like:
- “Best [your service] in [your area]”
- “Which [your business type] do you recommend in Sydney?”
These interactions build feedback loops that help AI tools remember you.
Australian Case Studies: Proof It Works
PhysioINQ
✅ 30% YoY organic growth
✅ Featured in AI responses for allied health
✅ Enhanced brand trust across multiple channels
A Team Kitchens
✅ Doubled local organic traffic
✅ #1 for multiple suburbs in the Blue Mountains
✅ Mentioned in AI chats thanks to hyper-specific, clean copy
Sydney Commercial Kitchens
✅ +30% in sales
✅ Faster site, AI-readable product pages
✅ Clear expertise signals baked into the content
Bonus Insight: Google’s Own Guidance Aligns with This
Google’s AI Overviews are rewarding “people-first” content that is:
- Written with experience and trust
- Clear about who, how, and why it was created
- Well-structured and purpose-driven
Sound familiar? This is the same foundation Brendan applies in every Signal Herd strategy.
Your Business Deserves to Be in the Answer
Being found by AI search tools is no longer optional. It’s where the decisions are being made.
You need a digital presence that’s not just SEO-optimised — it’s AI-recognised.
Ready to Rank in ChatGPT and Gemini?
Let Brendan Byrne — Australia’s Top-Rated Digital Marketing Expert — map your path to AI search visibility.
Visit oneorangecow.com or call 1300 049 611.