Technology of the Web Blog

What is Full-Stack Development and Why is it Important for Businesses?

What is Full-Stack Development and Why is it Important for Businesses?

Full-stack development is a comprehensive approach to building software applications that address both front-end and back-end needs. Read on to learn more about full-stack development and its importance for businesses.

The Ultimate Guide to Hubspot Sales Hub CRM

The Ultimate Guide to Hubspot Sales Hub CRM

Discover the power of Hubspot Sales Hub CRM and how it can streamline your sales process. Read our comprehensive guide to learn how to use it effectively.

Are you paying too much for WordPress?

Are you paying too much for WordPress?

WordPress has many benefits but for anyone looking to run a business you will quickly find out its price point is not one of them. Find out why WordPress can cost you more than you bargained for.

How Google Tag Manager Helps Grow Your Business

How Google Tag Manager Helps Grow Your Business

Accurate tracking of events and conversions on your site is not only crucial for understanding your ROI but for better understanding your customers. Find out how Google Tag Manager can help your business now.

The Big Three Social Channels: Stats and Tips to Help You Get The Most Out of Them!

The Big Three Social Channels: Stats and Tips to Help You Get The Most Out of Them!

With so many Social Media channels rising and falling over the years (Myspace, anyone?) And the meteoric rise of others, it seems Marketers have had to learn and abandon platforms at the drop of a hat if they want to stay at the cutting edge.

What's a Headless CMS & why should you care?

What's a Headless CMS & why should you care?

One of the problems with websites is their lack of flexibility. A typical website consists of a template which comes with standard features, plugin options and pages that use the template. It means you may need to compromise on what your website can do and how it dovetails into your other business systems.

Headless CMS for Marketing

Headless CMS for Marketing

Headless CMS separates the content from the way it is presented. Think of it like a library where you store all your content. Then once it’s created, you decide how you want to present it to the world. The presentation is performed by selecting the most suitable API (Application Program Interface) tool. The most powerful aspect of a Headless CMS system is its agility and flexibility. It means your content remains in one location while allowing you the freedom to add, subtract or upgrade your APIs (i.e. how the content is presented) quickly and easily.

The Must Know on Landing Pages

The Must Know on Landing Pages

A landing page is the first page that a visitor sees when they show up on your website, typically after following an ad or accessing your website via a social media link. You can think of it as the page where they “land” after clicking, and these pages are designed to capture leads and funnel prospective customers into a sale. Landing pages are different than traditional webpages, in that they are typically devised with a purpose and with a strategic marketing campaign behind them, not simply to share content or information about your brand or company. In essence, landing pages are designed to capture a visitor’s information and are targeted to a specific stream of traffic.