Google Ads Management - Make the most of your Budget with Performance Planner

Bruce Klaic Written by | Sunday, March 20, 2022

Tags: More Often, More Visitors, SEO for Business

Google Ads Management - Make the most of your Budget with Performance Planner

Google Ads Management is often a complex and time-consuming task. That's why many businesses choose to use a Google Ads Agency to help manage their campaigns. But even if you're using an agency, it's important to understand how the Performance Planner works and when to use it. In this blog post, we will discuss the benefits of using the Performance Planner and how it can help you get the most out of your budget!

The Performance Planner is a tool that helps you optimize your campaigns by predicting how they will perform under different scenarios. It does this by estimating the click and conversion rates for each of your ad groups, keywords, and ads. This information can help you make informed decisions about where to allocate your budget and which changes to make to your campaign in order to achieve your desired results.

The Performance Planner is available in the Google Ads interface under the "Tools" tab. You can use it to create up to three different performance scenarios: "Optimized," "Target CPA," and "Maximize clicks." Each scenario will have a different goal, such as minimizing cost-per-acquisition (CPA) or maximizing clicks.


  • Examine your campaigns anticipated monthly and quarterly performance.
  • Get recommendations to help your campaigns perform better while spending the same amount.
  • Find out how changing campaign settings affects your spend and performance goals.

How it works

Performance Planner draws on hundreds of thousands of search queries to provide accurate predictions and is updated daily. Performance Planner also simulates ad auctions from the previous seven days, including looking at things like seasonality, competition, and landing pages.

After running simulations and collecting data, the accuracy of Performance Planner forecasts is measured for running campaigns against their actual eventual performance and machine learning is used to fine-tune your forecasts based on the conversion types selected for your campaigns.

When should you use the Performance Planner?

The best time to use it is when you are making changes to your campaign, such as adding new keywords or ads. It can also be helpful for determining whether increasing your budget will result in increased traffic and conversions. By using the Performance Planner, you can ensure that any changes you make to your campaign are likely to result in the desired outcome.

In summary, the Performance Planner is a valuable tool that can help you optimize your Google Ads campaigns. It can be used to predict how your campaign will perform under different scenarios and to make informed decisions about changes to your campaign. By using the Performance Planner, you can get the most out of your budget and achieve your desired results!

If you're looking for help with Google Ads Management, consider working with a Google Ads Agency. At One orange Cow, our team of experts can help you create and manage an effective campaign that meets your specific goals. Contact us today to learn more!

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