Can You Run Ads on ChatGPT? What Australian Businesses Need to Know in 2025
By Bruce Klaic (MBA) Wednesday, June 18, 2025
The Big Question: Can You Run Ads on ChatGPT?
It’s a question we hear often from Aussie business owners:
“Can I pay to appear in ChatGPT answers?”
Short answer: no.
Longer answer: not in the way you’re used to with Google Ads or Meta campaigns.
ChatGPT doesn’t serve traditional display or pay-per-click ads. It generates answers based on its training data, recent searches (in pro versions), and content it can verify from trusted sources.
But here’s the opportunity:
👉 You can’t buy your way in.
✅ You can earn your way in.
That’s where we come in.
Welcome to AI Search — Where Mentions Beat Rankings
Think about how people use ChatGPT today:
“Who’s the best kitchen company in the Blue Mountains?”
“What’s a top-rated digital agency in Sydney?”
“What tools do other physiotherapists use for marketing?”
These are bottom-of-funnel buying signals. In the old world, you'd fight to rank #1 on Google. In the AI world, you want to be in the answer.
That’s the shift.
Not SEO rankings. Not ad slots.
AI mentions.
And while you can't run ads on ChatGPT, you can absolutely optimise your brand to show up in ChatGPT.
How Does ChatGPT Choose Which Brands to Mention?
In 2025, AI models like ChatGPT and Gemini select brands based on a combination of:
- Reputation and reviews from multiple platforms
- Mentions in high-authority articles and directories
- Entity linking — connections between your brand and known topics
- Consistency across platforms (LinkedIn, your website, news coverage, etc.)
- Content quality and whether your site gives clear, expert-level answers
It’s not random. It’s data-driven.
And it’s exactly what our AI Visibility service, Signal Herd, is built to do.
The Smarter Play: Signal Herd by One Orange Cow
At One Orange Cow, we don’t just chase rankings.
We help Australian businesses become trusted entities in AI results.
Signal Herd is our signature AI Visibility framework. It’s designed to:
- Optimise your site and content for AI agents like ChatGPT, Perplexity, Gemini, and Claude
- Position your brand as a known entity for your niche
- Earn mentions in AI-generated answers (not just blue-link SERPs)
- Build digital trust through schema, reputation signals, and citation-worthy content
This isn’t traditional SEO.
It’s AI-Ready Visibility. And it's your edge in 2025.
Case Studies: What Real Growth Looks Like
Let’s get specific. These aren’t just theories — they’re results.
A Team Kitchens
- Goal: Dominate Blue Mountains local search
- Strategy: Hyper-local content + AI schema + site speed
- Outcome: Doubled organic traffic and gained consistent AI mentions
PhysioINQ
- Goal: National growth across 350+ professionals
- Strategy: Unified digital strategy across SEO, content, and AI prompts
- Outcome: 30% YoY organic growth, boosted visibility in AI tools used by healthcare researchers
Sydney Commercial Kitchens
- Goal: More qualified leads, less fluff
- Strategy: Product architecture rebuild + AI keyword targeting
- Outcome: +30% in sales, and cut content management hours dramatically
We don’t just build campaigns — we build digital moats.
Why “Can You Run Ads on ChatGPT?” is the Wrong Question
The right question isn’t can you run ads — it’s:
“How can I become the brand AI recommends?”
Because in 2025, that’s what drives action. When ChatGPT suggests you… people click, trust, and buy.
If you’re not being mentioned, you’re not in the room.
That’s not just SEO fatigue — that’s lost revenue.
What Australian Businesses Should Do Next
Here’s the truth most agencies won’t tell you:
Traditional SEO is slow. PPC is expensive. PR is hit-and-miss.
But AI Visibility is fast, credible, and scalable.
Whether you run an ecommerce store, a franchise network, a service business, or a specialist clinic — being part of AI conversations is no longer optional.
Book Your Digital Strategy Session with One Orange Cow
At One Orange Cow, we’ve helped over 3,000 businesses grow with data-driven digital strategy, AI-powered SEO solutions, and a holistic digital marketing approach.
Let’s map out your path to AI visibility and business growth.
call us directly on 1300 049 611
We don’t run ads on ChatGPT.
We build brands that AI chooses.