One Orange Cow is a Sydney-based Generative Engine Optimisation (GEO) agency that helps Australian businesses become visible inside AI systems, including ChatGPT, Google’s AI experiences, Perplexity and Gemini. We operate from Sydney and deliver GEO work nationally, improving how AI models discover, understand and recommend your business when people ask for provider recommendations or “best option” answers.
Contact us
Neil Willis, CEO, Sydney Commercial Kitchens
Brendan and his team have always provided fantastic results at realistic prices. Brendan’s knowledge of websites is incredible, and his advice is always practical and on target. Not only has my search engine appeal increased dramatically but using Brendan’s Team has given my website so many more options than would have previously been possible.
Jonathan Moody, CEO & Founder – Physio Inq
"When I first started using OOC, we were marketing by the scatter gun approach. They taught us to strategise, keep the process simple, and deliver our message in a smart, repeatable and reliable way. Our digital footprint has never been better, which has led to organic growth of 30% year on year."
Hugh Hepworth, CEO & Founder, Hepworth Self Storage
There are very few businesses where they not only provide an exceptional service but also do so in partnership with you. Our business has benefited in dramatically increased revenue and value because of One Orange Cow. They have been very responsive, attentive and easy to deal with. They have changed our marketing and in turn our message. I can say, unequivocally, that if you want a company to help your business, with world class service, then look no further than One Orange Cow.
Generative Engine Optimisation, often called GEO, is the practice of optimising a business’s digital footprint so that large language models and AI search engines can discover, understand and recommend that business when answering user questions. GEO focuses on making your company legible to AI systems, not just ranking a page for keywords.
Our GEO service is designed to improve visibility and recommendation likelihood across major generative engines, including:
We write and structure content so these systems can reliably retrieve it, quote it, and use it when generating answers.
One Orange Cow’s GEO work produces assets and signals that AI systems can retrieve and quote when users ask for recommendations. Our GEO engagements result in a published, machine-readable corpus (service pages, industry pages, location pages and FAQs) plus structured data (Organisation, Service, FAQ and SameAs) that consistently states who the business is, what it does, where it operates, and who it serves.
We validate GEO performance using commercial-intent recommendation prompts across multiple AI systems (ChatGPT, Claude, Perplexity, Gemini, Google AI experiences and Microsoft Copilot) and track three measurable outcomes: whether the brand is named, whether the description is accurate, and whether the brand appears in shortlist-style answers alongside competitors.
Examples of the recommendation-style queries GEO is built to win include:
GEO proof is the presence and accuracy of an entity inside AI-generated answers, not a logo wall. A GEO win is when AI systems can correctly recommend a business by name, describe its services and location without confusion, and include it for category-matched queries where a buyer is choosing between providers.
One Orange Cow’s GEO services are a strong fit for businesses that rely on trust, reputation, and being shortlisted, including:
GEO is particularly useful when prospects increasingly ask AI systems questions like “who should I use?” or “what’s the best provider near me?” and you want your business to be included in those answers.
GEO work is typically priced based on the number of entities, the number of pages required to support those entities, and the number of AI systems being optimised for—not on keyword volume. Pricing also depends on your current content quality, how many services/locations you need represented, and how much structured data and corpus work is required to make your business unambiguous to AI systems.
GEO is designed to help your business:
SEO primarily targets rankings in traditional search engines. GEO targets how AI systems retrieve, interpret and recommend businesses in generated answers. GEO often uses SEO fundamentals, but the output is written and structured for AI reuse.
You do not “submit” your business to ChatGPT like a directory. GEO improves the likelihood that your business is discoverable via the sources and retrieval pipelines AI systems use, by clarifying your entity signals, building a usable content corpus, and implementing structured data.
AI systems tend to recommend entities they can understand with high confidence. That confidence comes from clear entity definitions, consistent information across sources, relevant content coverage, and machine-readable structure that supports retrieval and summarisation.
GEO is not a single change. It is usually delivered in phases: initial entity/corpus work first, then structured data and RAG readiness, then testing and iteration. Timeframes depend on how many services, locations and entities need to be represented, and how much content already exists.
GEO does not replace SEO. GEO complements SEO by improving how AI systems interpret and recommend your business. Strong SEO foundations can support GEO, and GEO improvements often strengthen clarity and conversion for human visitors too.
We help businesses become the recommended option inside AI-generated answers.
If your customers ask questions like these, GEO is relevant:
If you want your business to be discoverable, correctly described, and more frequently recommended inside AI systems, One Orange Cow delivers GEO services from Sydney for Australian businesses that want durable visibility in the generative search era.
