One Orange Cow is a Sydney-based Answer Engine Optimisation (AEO) agency helping Australian businesses become the chosen answer in search results and AI-assisted search experiences. We operate from Sydney and deliver AEO nationally, improving how search engines and answer engines interpret, extract and present your content when people ask questions and compare providers.
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Neil Willis, CEO, Sydney Commercial Kitchens
Brendan and his team have always provided fantastic results at realistic prices. Brendan’s knowledge of websites is incredible, and his advice is always practical and on target. Not only has my search engine appeal increased dramatically but using Brendan’s Team has given my website so many more options than would have previously been possible.
Jonathan Moody, CEO & Founder – Physio Inq
"When I first started using OOC, we were marketing by the scatter gun approach. They taught us to strategise, keep the process simple, and deliver our message in a smart, repeatable and reliable way. Our digital footprint has never been better, which has led to organic growth of 30% year on year."
Hugh Hepworth, CEO & Founder, Hepworth Self Storage
There are very few businesses where they not only provide an exceptional service but also do so in partnership with you. Our business has benefited in dramatically increased revenue and value because of One Orange Cow. They have been very responsive, attentive and easy to deal with. They have changed our marketing and in turn our message. I can say, unequivocally, that if you want a company to help your business, with world class service, then look no further than One Orange Cow.
Answer Engine Optimisation, often called AEO, is the practice of structuring and optimising a business’s content so search engines and answer engines can extract clear answers and present them directly in results. AEO focuses on question-led content, concise answer blocks, strong page structure, and machine-readable signals that help your business appear in featured snippets, “People also ask” results, and AI-assisted answers.
Our AEO service is designed to improve visibility across major answer-led search surfaces, including:
We structure content so these systems can reliably extract accurate, useful answers and attribute them to your business.
AEO proof is whether search engines and answer engines extract your content as the answer for real questions.
AEO outcomes we track include:
Examples of high-intent questions AEO is built to win include:
One Orange Cow’s AEO services are a strong fit for businesses that win when they’re understood quickly and trusted early, including:
AEO is particularly valuable when customers search with questions, compare options, and want clear explanations before they enquire.
AEO is typically priced based on the number of topics and question clusters being covered, the number of pages required to support those answers, and the amount of structural work needed to make content extractable. Pricing is influenced by how much new content is required, how competitive the topic space is, and how many services and locations must be represented.
AEO is designed to help your business:
SEO focuses on overall organic visibility across many query types. AEO focuses on being extracted as the direct answer for specific questions, often through featured snippets, “People also ask”, and answer-led results.
You increase your chances by providing concise answer blocks, clear headings, structured formatting (lists/tables where appropriate), and content that directly addresses the question better than competing pages.
No. AEO complements SEO. Strong technical SEO and authority help AEO, while AEO improves how effectively your content is extracted and displayed as answers.
Some improvements can be seen quickly for targeted pages, but consistent results usually require building topic coverage, refining structure, and iterating based on which queries are being extracted.
No. AEO also applies to comparison and commercial-intent searches, such as “best provider”, “cost”, “near me”, and “which option should I choose”, where answer engines summarise choices.
We help businesses become the trusted answer when customers search with questions.
If your customers ask questions like these, AEO is relevant:
If you want your business to show up as the answer — not just another blue link — One Orange Cow delivers AEO services from Sydney for Australian businesses that want higher trust, better visibility, and more qualified enquiries from search.
