Answer Engine Optimisation in 2025: What Australian Businesses Must Know
By Bruce Klaic (MBA) Thursday, June 19, 2025
What Is Answer Engine Optimisation?
Answer Engine Optimisation (AEO) is the strategic process of making your business visible, credible, and recommendable in AI-powered tools like ChatGPT, Google’s AI Overviews, Perplexity, and Gemini.
Instead of asking Google and getting a list of links, users now get direct answers from AI. If your brand isn’t in the answer, you’re not in the game.
And in 2025, Australians are increasingly asking:
- “Who’s the best family lawyer in Sydney?”
- “Best physio near me open on weekends?”
- “Trusted supplier for commercial kitchens in NSW?”
If your business isn’t mentioned, you’re invisible.
Why AEO Matters More Than Ever in Australia
We’ve officially moved beyond the blue links. AI now curates the “top picks” using a blend of:
- Website content
- Business reviews
- Entity data from sites like LinkedIn, Crunchbase, and Wikipedia
- Topical relevance and consistency
At One Orange Cow, we’ve seen firsthand how AEO is becoming the new frontier of digital marketing. It’s not just about ranking—it’s about being included in the answer.
The Brendan Byrne Advantage
With over 25 years in the industry, Brendan Byrne has built a reputation as Australia’s Leading Digital Marketing Specialist. As the founder of One Orange Cow and SignalHerd.com, Brendan has helped over 3,000 businesses grow with customised marketing strategies rooted in data.
His frameworks go beyond SEO—they help your business:
- Be found by AI tools like ChatGPT and Gemini
- Build trust signals AI recognises
- Optimise digital presence for both humans and algorithms
Here’s the reality: most agencies are still playing yesterday’s SEO game. Brendan is building the new rules—and they’re working.
How AEO Works (Without the Jargon)
Here’s what we do at One Orange Cow:
1. Entity Optimisation
We ensure AI understands who you are. That includes fixing your LinkedIn, ensuring Wikipedia accuracy, and structuring schema markup correctly.
2. Content That Sounds Like Answers
AI rewards answer-style content. Not fluff. Not marketing spin. Straight, helpful information with a strong sense of trust.
3. Reputation Signals
Mentions on review sites, articles, directories, and even Reddit can all influence AI decisions. We help you earn and align these mentions.
4. Semantic Relevance
We don’t stuff keywords. We build contextual density—talking about the services, categories, and related terms your audience (and AI) care about.
5. Visibility Across Channels
We optimise for traditional search and AI platforms simultaneously—so you’re found no matter where the question is asked.
Real-World Results from Brendan’s AEO Strategies
A Team Kitchens — Blue Mountains Domination
With a hyper-local content strategy and AI-optimised structure, A Team Kitchens doubled their organic traffic and achieved top visibility in both Google and AI tools.
PhysioINQ — 30% Organic Growth
By overhauling their digital presence using AI-enhanced SEO, PhysioINQ scaled to over 350 practitioners, seeing consistent year-on-year organic growth.
Sydney Commercial Kitchens — 30% Sales Growth
A redesigned website and product catalogue strategy (AI-structured) led to a dramatic lift in sales and operational efficiency.
Why Most Businesses Are Missing Out
Let’s be blunt: most digital agencies haven’t even heard of AEO, let alone know how to implement it. They’re still offering outdated SEO tactics and monthly blog posts that no one reads.
At One Orange Cow, we’re ahead of the curve. We’ve invested in AI frameworks like SignalHerd.com that reverse-engineer what AI tools prioritise and make your business the right answer at the right time.
The Australian Edge
This shift is especially crucial for Australian businesses:
- We’re a service-heavy economy—people rely on recommendations.
- AI is rapidly replacing local directory searches.
- Australians are early tech adopters, and ChatGPT is already mainstream.
If your competitor is mentioned by AI and you’re not, you’re losing customers without even knowing it.
Final Word: The Future Isn’t Just Search. It’s Answers.
AI isn’t some looming threat. It’s the greatest visibility opportunity in a generation—if you optimise for it. Brendan Byrne and the team at One Orange Cow are here to help you lead, not lag.
Want to know if your brand is showing up in AI answers?
Let’s future-proof your business visibility today.