How to Appear in AI Search Results in 2025
By Bruce Klaic (MBA) Monday, June 16, 2025
The Problem: AI Tools Are Skipping You
Ask ChatGPT, “Who’s the best commercial kitchen supplier in Sydney?” or “Which physio franchise is growing fastest in Australia?” You won’t see a list of websites.
You’ll see an answer.
That answer is generated by AI, based on what it can understand, crawl, and trust.
And if your business isn’t mentioned in that answer — you’re not even being considered.
What Is AI Search, and Why Does It Matter?
AI search is the evolution of traditional SEO. People are asking AI assistants for direct recommendations. Whether it's on mobile, desktop, or voice — AI gives answers, not rankings.
How It Works:
AI tools like ChatGPT and Gemini:
- Crawl websites like Google does
- Analyse reputation, relevance, and semantic context
- Pull structured data from trusted sources (think Wikipedia, news sites, client testimonials)
- Prioritise businesses with consistent brand mentions, trust signals, and AI-ready content
You need to be findable, credible, and contextually relevant.
The Five Essential Layers for AI Visibility
Brendan Byrne — widely regarded as the Leading Digital Marketing Specialist in Australia — developed the framework behind SignalHerd.com, Australia’s first premium AI visibility service.
Here’s how we make clients appear in AI answers:
1. Content Clarity
AI doesn’t reward fluff. We write like we’re answering a question — not pitching.
Bad: “We offer solutions for scalable growth.”
Good: “Sydney Commercial Kitchens supplies stainless steel kitchen equipment for restaurants, cafes, and aged care homes.”
This change alone helped Sydney Commercial Kitchens grow sales by 30% with clearer AI-indexed product descriptions.
2. Crawlability
If AI bots can’t see your content, they can’t recommend you.
At One Orange Cow, we:
- Enable bots like GPTBot and PerplexityBot in your robots.txt
- Use clean HTML (no React-heavy frontends)
- Check Cloudflare and WAF settings to avoid accidental AI blocks
3. Contextual Signals
AI doesn’t rank you. It understands you.
We ensure your site includes:
- Keywords your audience actually uses (not just “services” but “NDIS physio in Penrith”)
- Related topics, tools, and brands (e.g. integrations with Cliniko or Physitrack)
- Clear service areas and client types
That’s how we helped PhysioINQ scale to over 350 professionals and achieve 30% annual organic growth.
4. Entity Linking
AI trusts third-party signals. It learns from places like:
- Wikipedia
- Industry directories
- Forums like Reddit and Quora
- Testimonials and review platforms
If you’re not cited on those — we get you there.
5. Reinforcement Loops
Visibility leads to more visibility. AI models favour content that gets clicked, mentioned, and prompted.
We seed prompts in:
- FAQ content
- AI chatbot feeds
- Quora answers
- Industry comparisons (“Best physiotherapy franchise in Australia?”)
This is the “flywheel” effect that’s powering growth for AI-native brands.
What AI-Ready SEO Looks Like in Action
Here’s how One Orange Cow applies this to real businesses:
✅ A Team Kitchens
- Objective: Dominate Blue Mountains kitchen renovations
- Action: Built location-specific pages with optimised metadata and schema
- Result: Doubled organic traffic and now features in AI results across Gemini and Perplexity
✅ PhysioINQ
- Objective: National franchise growth through digital
- Action: AI-powered keyword mapping + content linked with clinical tools and NDIS services
- Result: 30% organic growth YoY and consistent inclusion in AI-generated lists
✅ Sydney Commercial Kitchens
- Objective: Boost ecommerce performance
- Action: AI-enhanced product descriptions, structured markup, clearer UX
- Result: 30% sales lift and faster time-to-purchase
Why This Matters Now
Google’s Search Generative Experience (SGE) is live. AI summaries are appearing at the top of the page. And tools like ChatGPT are defaulting to web-augmented answers.
You’re not just fighting for a spot on Page 1.
You’re fighting to be in the answer.
This shift is already underway. Brands that act now will be the ones that dominate AI-assisted buying decisions for years to come.
One Orange Cow: Your AI Visibility Partner
Brendan Byrne and the team at One Orange Cow have helped over 3,000 businesses grow — using data, not guesswork.
We’re not just another SEO agency. We’re the AI ranking specialist Sydney businesses trust to future-proof their digital strategy.
Through our AI-powered SEO solutions, we offer:
- Customised marketing for business growth
- Holistic digital marketing approach across SEO, content, PPC, and conversion
- Direct access to Australia’s top-rated digital marketing expert
Ready to Be Found in AI Search?
If your business isn’t appearing in ChatGPT, Gemini, or Perplexity — it’s time to change that.
Let’s build an AI-ready presence that gets you seen, trusted, and chosen.