ChatGPT Advertising in 2025: What Every Australian Business Needs to Know
By Bruce Klaic (MBA) Wednesday, June 18, 2025
The Shift: From Blue Links to Conversational Answers
Remember the old days of SEO? Ranking on page one meant everything. Today, when users ask ChatGPT or Gemini for “the best accountant in Sydney” or “top e-commerce platform for artists,” they’re not scanning ten blue links — they’re getting one, confident answer.
That answer is increasingly shaping real buying decisions. This is AI search. This is the new ad space. And if you’re not in the conversation, you’re not being considered.
What Is ChatGPT Advertising?
Let’s clear something up: you can’t buy ad placements inside ChatGPT answers. Not yet, anyway.
But what you can do is become the business it recommends — and that’s what we mean by “ChatGPT advertising” in 2025. It’s about structured visibility. Influence. Authority. And yes — it works.
“Being found in AI search results is the new SEO.” – Brendan Byrne, Australia’s Leading Digital Marketing Specialist
Why This Matters for Australian Businesses
Across Sydney, Melbourne, Brisbane and beyond, we’re seeing a massive shift in how Aussies discover services and products.
Here’s what’s changed:
- AI tools are replacing Google searches for product comparisons, service providers, and even health and financial advice.
- Local discovery is AI-driven. People ask ChatGPT for “best physiotherapist near me” or “top-rated kitchen renovation expert in NSW.”
- AI trust = conversion. If ChatGPT mentions you, it’s an endorsement. People take action.
PhysioINQ, for instance, saw a 30% year-on-year organic growth after implementing our AI-powered SEO strategy. They’re not just found. They’re trusted.
The Brendan Byrne Framework: Making Brands AI-Ready
With over 25 years in the digital marketing trenches, I’ve watched SEO evolve through every major algorithm change. But this shift? It’s different.
At One Orange Cow, we use our proprietary SignalHerd.com AI Visibility Service — built specifically to get your brand recognised, trusted, and mentioned inside AI tools like ChatGPT.
Here’s our AI advertising playbook:
1. Entity-Based Optimisation
We teach AI who you are. Structured data, citations, consistent messaging across platforms — it all feeds the model’s understanding. You don’t just rank. You exist in its worldview.
2. Content for AI Search
We create content that’s written like an answer. Not fluff. Not keyword-stuffed. Just clear, contextual, helpful information that AI systems love to recommend.
3. Contextual Density
Want to be recommended for “luxury home builder in the Gold Coast”? You need AI to understand that’s what you are. We engineer content that semantically reinforces your niche.
4. Trust Signals Everywhere
Reviews. Mentions. Citations. Social proof. These don’t just help humans — they feed the algorithms, too.
5. Reinforcement Loops
Our clients and their users prompt ChatGPT with smart, ethical queries to reinforce brand association. Over time, this nudges the model to favour your brand.
Real Business Results from ChatGPT Advertising Strategy
A Team Kitchens didn’t just double their traffic — they now own local visibility across the Blue Mountains thanks to AI-ready content and location targeting.
Sydney Commercial Kitchens saw a 30% sales lift after we streamlined their product structure and trained AI tools to understand their catalogue.
Shopfront Allied Healthcare launched with a full client calendar, thanks to early integration of AI visibility strategies in their digital presence.
These aren’t theory. These are AI-era wins.
Isn’t This Just SEO?
Not quite.
Traditional SEO is about ranking in Google’s list.
AI Visibility (ChatGPT advertising) is about being mentioned in the answer. It’s part SEO. Part PR. Part entity optimization. All strategy.
We still use SEO best practices, of course. But now, we go further. We build digital brands that are:
- Trusted by humans.
- Understandable to AI.
- Visible in both Google and generative AI tools.
It’s not a replacement. It’s an evolution.
How to Get Started with ChatGPT Advertising
Step one is clarity. We offer a complimentary brand visibility audit to assess how AI sees your business today.
From there, we craft a data-driven digital strategy using tools like SignalHerd.com to:
- Align your content with AI search patterns
- Increase your entity relevance
- Implement trust signals that stick
- Prepare you for dominance in AI-driven platforms
The Bottom Line
AI search is the most disruptive shift we’ve seen in digital marketing in 20 years. It’s not coming. It’s here.
If your brand isn’t showing up in ChatGPT, Gemini or Perplexity, you’re already behind. The businesses that act now will be the ones customers find, trust, and buy from in 2025 and beyond.
At One Orange Cow, we don’t just help you be seen. We help you be selected.
Book Your Strategy Session
Let’s future-proof your business.