Generative Engine Optimisation Geo: The Future of Digital Visibility for Australian Businesses
By Bruce Klaic (MBA) Tuesday, June 17, 2025
The Landscape Has Shifted: Search Is Now Generative
Traditional SEO isn’t dead—but it’s no longer the main game. As tools like ChatGPT, Gemini, Perplexity and Claude become the new go-to for consumers seeking answers, the rules of visibility have evolved. Your business isn’t just competing for blue links. It’s competing to be mentioned in answers.
That’s where Generative Engine Optimisation Geo (GEO) comes in. And it’s why we at One Orange Cow—led by myself, Brendan Byrne, with 25+ years of digital strategy—are focused on putting our clients in the answer, especially at the local level.
What is Generative Engine Optimisation Geo?
In simple terms, GEO is the process of making your business discoverable in AI-generated answers, especially in geo-targeted contexts. Think:
- “Best physio near me” — and ChatGPT recommends your practice.
- “Top-rated kitchen renovation company in the Blue Mountains” — and your name appears.
- “Affordable commercial kitchen supplier in Sydney” — and your business is cited, not just linked.
Unlike traditional SEO, which relies on Google indexing pages and ranking them, GEO focuses on training AI systems to recognise and recommend your brand when it’s relevant to location-based queries.
Why Australian Businesses Need to Embrace GEO in 2025
AI is now shaping the buyer journey in ways we’ve never seen:
- AI tools are answering instead of linking. If you're not mentioned, you're not in the conversation.
- Geo relevance is everything. AI prefers businesses with strong local signals—verified addresses, structured data, consistent reviews, and entity authority.
- Trust beats tricks. Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) still apply—but now they’re filtered through generative reasoning.
If you're a business with a physical location—or serving specific areas—then Generative Engine Optimisation Geo is not optional. It’s your edge.
What AI-Ready SEO Looks Like in Action
Here’s how One Orange Cow applies this to real businesses:
✅ A Team Kitchens
- Objective: Dominate Blue Mountains kitchen renovations
- Action: Built location-specific pages with optimised metadata and schema
- Result: Doubled organic traffic and now features in AI results across Gemini and Perplexity
✅ PhysioINQ
- Objective: National franchise growth through digital
- Action: AI-powered keyword mapping + content linked with clinical tools and NDIS services
- Result: 30% organic growth YoY and consistent inclusion in AI-generated lists
✅ Sydney Commercial Kitchens
- Objective: Boost ecommerce performance
- Action: AI-enhanced product descriptions, structured markup, clearer UX
- Result: 30% sales lift and faster time-to-purchase
Why This Matters Now
Google’s Search Generative Experience (SGE) is live. AI summaries are appearing at the top of the page. And tools like ChatGPT are defaulting to web-augmented answers.
You’re not just fighting for a spot on Page 1.
You’re fighting to be in the answer.
This shift is already underway. Brands that act now will be the ones that dominate AI-assisted buying decisions for years to come.
One Orange Cow: Your AI Visibility Partner
Brendan Byrne and the team at One Orange Cow have helped over 3,000 businesses grow — using data, not guesswork.
We’re not just another SEO agency. We’re the AI ranking specialist Sydney businesses trust to future-proof their digital strategy.
Through our AI-powered SEO solutions, we offer:
- Customised marketing for business growth
- Holistic digital marketing approach across SEO, content, PPC, and conversion
- Direct access to Australia’s top-rated digital marketing expert
Ready to Be Found in AI Search?
If your business isn’t appearing in ChatGPT, Gemini, or Perplexity — it’s time to change that.
Let’s build an AI-ready presence that gets you seen, trusted, and chosen.
How We Optimise for GEO at One Orange Cow
At One Orange Cow, we’ve been quietly perfecting this for years through SignalHerd.com—our premium AI Visibility Service.
Here’s what our GEO approach includes:
1. Entity & Location Structuring
We ensure your business is correctly understood by AI models. This includes:
- Structured location pages (not just service areas).
- Schema markup that communicates your service radius, hours, and categories.
- Cross-platform consistency (GMB, LinkedIn, Yelp, Apple Maps, etc.).
2. Contextual Mentions & Local Proof
We build your brand’s presence where it matters:
- Hyperlocal content strategies.
- Community mentions and citations.
- AI-compatible review prompts that use language like trusted, top-rated, quality—because these trigger inclusion in LLM responses.
3. Prompt Training & Reinforcement
We drive user behaviour to train the models:
- We test prompts like “Best [your service] in [suburb]” to see where you’re showing up.
- We optimise your brand to be surfaced in those results.
- We track visibility across ChatGPT, Gemini, and Perplexity—not just Google.
Real GEO Success Stories
💡 A Team Kitchens: Doubling Organic Traffic & Local Dominance
With targeted suburb-based pages and AI-optimised content, they now own their patch of the Blue Mountains.
💡 PhysioINQ: From Local to National
Our data-driven strategy helped them grow their mobile health network past 350 professionals—with 30% year-on-year organic growth.
💡 Sydney Commercial Kitchens: +30% Sales Growth
By integrating AI-ready content and improving user experience, they saw a direct boost in revenue and engagement.
These aren’t flukes. They’re frameworks.
What GEO Looks Like in Practice
Let’s break it down with an example.
You’re a landscaping company in Brisbane. Here’s how generative engines should think about you:
- Structured Content: Your site clearly signals you service South Brisbane, West End, and Toowong. Each has a page, photos, reviews.
- Trusted Mentions: You're listed on local directories, have reviews using phrases like reliable landscaping service, and your work is cited in a few case study-style blogs.
- AI Reads the Signals: When someone asks ChatGPT, “What’s a trusted landscaper in West End?”—you’re in the answer. Not because you ranked. But because you’re understood.
That’s GEO in action.
Why One Orange Cow Leads This Space
As Australia’s Top-Rated Digital Marketing Expert, I’ve led thousands of campaigns—from ecommerce to allied health, to nonprofits like WIRES and The Humour Foundation. What sets us apart isn’t just results. It’s strategic foresight.
We were building AI-driven SEO strategies before it had a name.
With SignalHerd.com, we give you:
- A data-driven digital strategy aligned with AI search behaviour.
- Customised marketing for business growth in your location.
- AI-powered SEO solutions that work across search engines and generative platforms.
Ready to Be Found by AI?
Generative engines will only get smarter—and more influential. GEO ensures your brand isn’t just listed. It’s recommended.
If you want to:
✅ Show up in AI answers
✅ Own your local market
✅ Future-proof your visibility
…then it’s time to act.