How to Repel Tyre Kickers and Attract the Right Jobs
You attract what you radiate. Here's why you're getting the wrong leads — and how to fix it.
By Bruce Klaic (MBA) - Head of Marketing Wednesday, April 29, 2026
You attract what you radiate. What you get is a direct reflection of what you put out there. If you're getting tyre kickers, you're attracting them.
This isn't about being found — plenty of businesses get traffic and still get shit leads. It's about lead volume and quality. Here's why it's happening, the questions to ask yourself, and how to fix it.
Growing up, a firm handshake, eye contact and a smile was the proper way to greet someone. Online it works the same way — your Google Business Profile is the handshake, your website is the eye contact, and your content is the smile. They're already forming an opinion before you've said a word.
Start With These Questions
If you're not happy with the leads you're getting, the answer is almost always in your own website. Ask yourself these before anything else.
- What kind of jobs do you actually want? Not all jobs are created equal. If you do renos but keep quoting laundries when you want kitchens — show kitchens front and centre. Remove laundries if you have to. Sounds risky, but you get what you show.
- What kind of customers can you afford to work with? Price and location. If you don't want to quote jobs under $10k, say so — add a budget field to your enquiry form. Checkboxes: $10k–$15k / $15k–$30k / $30k–$50k+. It filters tyre kickers before they waste your time.
- Does the conversation on your site flow? Like a good first meeting, the conversation should be easy and logical. Does each page reflect what the visitor wants to know, see and feel — and in the right order? If people keep clicking your testimonials page first, that's a signal to make it easier to find.
How to Actually Feel Credible Online
You can say all the right things. But without the customer feeling like you're an authority, your message gets diluted. Credibility isn't just claimed — it's seen. Here's what customers actually check:
| Signal | What to Do | Why It Works |
|---|---|---|
| Social pages | Keep Facebook, Instagram and LinkedIn current — fresh posts, accurate contact info | Signals you're a real, active business. |
| Stale pages raise doubt. | Reviews Recent reviews on Google, Facebook and your site. Tie specific reviews to the relevant service page. | Recent reviews outperform old ones. Specificity builds authority. |
| Finished job photos | Take photos after every job. Tell your crew there's a case of beer in it for them. | Show don't tell. A photo of the finished work beats a paragraph about it every time. |
None of this is hard. The businesses getting better leads aren't doing more — they're just being more deliberate about what they show and who they're showing it to. A few small changes to your site and a bit of consistency is usually all it takes.
All sounds good — but who has the time?
You're right. It's easy to know what to do. Without the time and know-how, nothing changes. Call us on 1300 049 611 — you'll get me or Brendan. Cheers.