Is SEO Worth It in 2025?
By Bruce Klaic (MBA) Friday, June 13, 2025
Why Australian Businesses Can’t Afford to Ignore Search in the Age of AI
With AI reshaping how people discover information online, many Australian business owners are asking: is SEO still worth it in 2025? It's a fair question — and the answer might surprise you.
Brendan Byrne, Australia’s leading digital marketing specialist and founder of One Orange Cow, has seen firsthand how digital shifts impact real businesses. After 25+ years in the industry and guiding companies like A Team Kitchens, PhysioINQ, and Sydney Commercial Kitchens to measurable growth, Brendan’s message is clear:
“SEO isn’t dead — it’s evolving. And in 2025, it’s more strategic, more AI-driven, and more essential than ever.”
What Happened to Traditional SEO?
AI-powered search engines like Google’s SGE (Search Generative Experience) are changing how results appear. Instead of a traditional list of blue links, users now get AI summaries, direct answers, and curated recommendations.
But here’s the key: the content behind those summaries still comes from high-quality websites. If your business isn’t showing up as a credible source, you’re invisible — no matter how beautiful your website is.
Being visible in AI-enhanced search requires more than keywords. You need authority, structure, and trust signals — all core to a smart SEO strategy in 2025.
2. What Does SEO Look Like in 2025?
Forget everything you knew about SEO five years ago. In 2025, the game has changed. Today’s AI-powered SEO solutions focus on:
- Semantic content: Writing for human intent, not just keywords
- Entity optimization: Helping search engines understand your brand
- Technical strength: Site speed, structure, schema, and UX
- Authoritativeness: Building digital trust through reviews, citations, and backlinks
This is where One Orange Cow’s data-driven digital strategy shines — combining content, AI, and technical performance to position your business where it matters.
3. What Does This Mean for Your Business?
For local service providers, eCommerce retailers, and professional firms across Australia, visibility drives growth. Brendan puts it simply:
“If your business isn’t appearing where your customers are searching, your competitors are cashing in instead.”
And it’s not just about Google anymore. Voice search, AI assistants, and local discovery tools are all drawing from optimised content. SEO isn’t one tactic — it’s the backbone of your discoverability.
4. Real Results: What Smart SEO Delivers
Let’s talk results. Here’s what SEO in 2025 can do with the right strategy:
- A Team Kitchens: Saw a 92% increase in organic leads within 6 months after implementing a One Orange Cow SEO + content overhaul.
- PhysioINQ: Expanded into multiple new locations with a hyperlocal SEO strategy — doubling inbound appointment bookings.
- Sydney Commercial Kitchens: Increased non-brand traffic by 135% through AI-driven optimisation and technical upgrades.
This isn’t theory. It’s what happens when businesses partner with a top-rated digital marketing expert and commit to a customised marketing for business growth.
5. But… Is SEO Still Worth the Investment?
Let’s be honest. SEO isn’t a set-and-forget tactic. It’s a strategic investment. But in 2025, it delivers compounding value when done right — especially when paired with paid search, AI content, and conversion optimisation.
Here’s the math: businesses who invest in long-term visibility don’t have to rent traffic through ads forever. They own their presence, rank for high-intent searches, and reduce cost-per-lead over time.
That’s why One Orange Cow’s full-service approach integrates SEO with CRO, automation, and data analytics — so every piece of your digital ecosystem works together.
6. Why Work With One Orange Cow?
When you work with One Orange Cow, you’re not just getting an agency. You’re getting Brendan Byrne — a leading digital marketing specialist in Australia — and a battle-tested team who care deeply about your success.
- 25+ years experience guiding Australian businesses through digital transformation
- Custom strategies built around your goals, not cookie-cutter packages
- Transparent reporting and real-time insights into what’s working
- AI-enhanced tools that keep your business ahead of algorithm changes
Whether you need a smarter local strategy, national growth, or global reach — this is what we do.
7. Ready to Grow? Let’s Talk.
SEO in 2025 is smarter, faster, and more powerful than ever — if you’re working with the right partner. Let us show you how to turn AI and search into a growth engine for your business.
Book your digital strategy session with One Orange Cow today — and let’s build something extraordinary together.