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What’s a Headless CMS & why should you care?

One of the problems with websites is their lack of flexibility. A typical website consists of a template which comes with standard features, plugin options and pages that use the template. It means you may need to compromise on what your website can do and how it dovetails into your other business systems.

Headless CMS for Marketing

Headless CMS separates the content from the way it is presented. Think of it like a library where you store all your content. Then once it’s created, you decide how you want to present it to the world. The presentation is performed by selecting the most suitable API (Application Program Interface) tool. The most powerful aspect of a Headless CMS system is its agility and flexibility. It means your content remains in one location while allowing you the freedom to add, subtract or upgrade your APIs (i.e. how the content is presented) quickly and easily.

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