Case Study: How We Doubled A Team Kitchens’ Organic Traffic & Secured Top Positions in Local Search
By Brendan Byrne Saturday, July 19, 2025
🚀 Quick Wins: A Team Kitchens’ SEO Success
✅ 2X Organic Traffic – Doubled website visitors from search
🏆 #1 in 5 Key Suburbs – Owns top spots in priority locations
📈 Top 3 in 6 More Suburbs – Jumped 50+ places in rankings
⚡ Fastest Website Amongst Local Competitors Checked – Google Lighthouse verified
More Organic Leads – More leads through organic channels
The Challenge: Expanding Into a New Market & Breaking Free from Paid Ads
A Team Kitchens had a bold goal for 2024: expand into the Blue Mountains and dominate organic search rankings in a highly competitive market.
Their existing WordPress site wasn’t cutting it. It was slow, restrictive, and not built for aggressive SEO growth. With nearly every competitor also on WordPress, they all faced the same limitations—capped performance, sluggish load times, and an inability to build a truly customised SEO strategy.
A Team Kitchens needed to:
✅ Build an organic presence in a new market (Blue Mountains)
✅ Achieve #1 rankings in key service areas
✅ Increase the amount of Organic Leads
✅ Have the fastest, highest-performing website among competitors
The Strategy: A Custom-Built SEO Machine
1. Moving Off WordPress for Maximum Speed & Performance
Instead of tweaking a system that wasn’t built for SEO dominance, we ditched WordPress entirely and moved A Team Kitchens to a fully custom platform.
🚀 Result? According to Google Lighthouse, A Team Kitchens now has the fastest website in their industry.
🔹 Blazing-fast load times (Google rewards speed with higher rankings)
🔹 A performance-optimised structure tailored for SEO, not restricted by WordPress templates
🔹 No unnecessary plugins slowing things down
This alone gave them a technical edge over competitors, making it easier to rank higher, faster.
2. Hyper-Targeted Location Pages to Dominate Local Search
To break into the Blue Mountains market, we built specific, optimised pages for every major suburb they wanted to target.
🔹 Each page was custom-written—not just copied and pasted from other areas
🔹 Integrated with highly searched local keywords (e.g., "kitchen renovations Blue Mountains")
🔹 Optimised for local intent, meaning Google could easily match searches from people looking for kitchen renovations in that exact suburb
This allowed A Team Kitchens to start ranking in a brand-new market—without spending a fortune on ads.
3. Internal Linking: Boosting Rankings from Within
Most websites ignore internal linking, but we used it as a secret weapon.
🔹 Strategically linked pages together so search engines could easily crawl the site
🔹 Created a clear content hierarchy, showing Google exactly what to rank
🔹 Helped important service pages gain authority faster
By guiding search engines and users through the site in a structured way, we boosted rankings across multiple pages—fast.
4. Google My Business & Online Listings Optimisation
Local SEO isn’t just about website rankings—it’s about owning search results everywhere people look.
We fully optimised A Team Kitchens’ Google My Business profile and made sure their business details were consistent across the web.
🔹 Complete and optimised GMB profile with high-quality images, service details, and location targeting
🔹 Ensured accurate NAP (Name, Address, Phone) details everywhere online
This resulted in higher visibility on Google Maps and local searches, bringing in even more organic leads.
The Results: From Hidden to Highly Visible
Over a 12 Month Period our achievements include:
🎯 DOUBLED organic traffic—more people now find A Team Kitchens without paid ads.
🎯 #1 rankings in 4 key suburbs—dominating searches in high-value locations.
🎯 Top 3 rankings in 4 more suburbs—jumping a massive 50 places up in some areas.
🎯 Fastest website in the industry—outperforming all local competitors on Google Lighthouse.
A Winning SEO Strategy for Long-Term Growth
By moving off WordPress, building hyper-targeted location pages, mastering internal linking, and optimizing Google My Business, we helped A Team Kitchens dominate their target areas—even in a brand-new market.
This wasn’t just about ranking higher—it was about creating a sustainable, cost-effective way to generate leads and become a known name in local search.
🚀 Want to build an SEO strategy that actually works? Let’s talk
