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Marketing Systems Built for Long Sales Cycles and High-Value Projects

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Marketing Systems Built for Long Sales Cycles and High-Value Projects

Since 2013 we've grown Aussie businesses through capacity-aware marketing systems, that plan for long sales cycles and commercial fit over short term spikes.

We design and implement marketing systems with the purpose of supporting consistent, qualified enquiry generation for builders, manufacturers, and engineering firms using Google Ads, SEO, social advertising, email marketing, and conversion-focused websites.

Long sales cycles. High-value projects. Complex decisions.

Our work is designed to support steady pipeline development — not short-term lead spikes.

Solving Demand Inconsistency

Designed to support consistent, qualified project enquiries

For builders, manufacturers, and engineering firms, demand challenges are rarely about capability.

They are about inconsistency, timing, and visibility.

Many businesses in these sectors experience:

  • Early growth driven by personal networks and referrals
  • Referral pipelines that eventually slow or plateau
  • Long gaps between serious enquiries
  • Opportunities that stall during extended decision cycles
  • Fixed operating costs that continue regardless of pipeline activity

At the same time, buyers are researching independently — often months or years before they are ready to proceed.

Without a structured way to remain visible and credible during that window, capable businesses are frequently overlooked when decisions are finally made.

Our role is to design and manage marketing systems intended to support a more reliable flow of qualified enquiries — while keeping your business present throughout long buying cycles, not just at the moment of first contact.

What Actually Do

Marketing in construction, manufacturing, and engineering is rarely transactional.


  • Buyers research extensively.
  • Multiple stakeholders influence outcomes.
  • Shortlists form long before suppliers are contacted.
  • Our work is designed to support that reality.

Depending on the business, stage, and constraints, this may involve a combination of:

  • Google Ads, used to capture high-intent searches from buyers already in-market
  • Social advertising, applied selectively to build familiarity and reinforce credibility over time
  • SEO foundations, implemented to improve visibility during extended research and comparison phases
  • Email marketing, used to maintain presence across long decision cycles
  • Website improvements or builds, designed to clearly explain capability, experience, and commercial fit
  • Lead handling and follow-up systems, typically supported by CRM tools, to ensure enquiries are captured, routed, and followed up consistently — and that visibility is maintained from first interaction through to decision.
  • System integrations, used to connect advertising platforms, websites, forms, email, and CRM tools so enquiry data flows reliably between systems and nothing is lost or delayed.

These channels are planned with awareness of how they interact, rather than run as isolated tactics.

Not every business needs every channel at once — but decisions are made within a system, not in isolation.

Who This Is For

This service is designed for businesses operating in high-value, complex B2B environments where trust, credibility, and technical capability materially influence buying decisions.

This typically includes:

  • Commercial and industrial builders
  • Manufacturing businesses and suppliers
  • Engineering and technical services firms
  • B2B businesses selling complex, bespoke, or long-lead solutions

In most cases, this work is led by owners or general managers responsible for pipeline continuity, resourcing, and revenue stability.

Our Approach

An approach aligned with long B2B sales cycles

  • High-value B2B projects are rarely decided quickly.
  • Buyers research independently.
  • Committees influence outcomes.
  • Decisions are revisited over time.

Our marketing systems are designed to support this process by:

  • Providing clear, credible information early
  • Remaining visible throughout extended consideration periods
  • Supporting multiple stakeholders with relevant information
  • Reinforcing capability and trust between conversations
  • Complementing sales activity rather than replacing it

The aim is appropriate demand, developed steadily and supported across long decision timelines — not artificial urgency or short-term spikes.

The Outcomes

Our work is designed with the purpose of supporting:

  • A more consistent flow of qualified project enquiries
  • Fewer prolonged quiet periods between opportunities
  • Better-informed prospective clients
  • Reduced reliance on personal networks alone
  • Improved continuity between first interest and final decision
  • Marketing aligned with modern B2B buying behaviour

The focus is on pipeline stability first, with growth as a longer-term outcome.

Marketing Designed for Long Sales Cycles and High-Value Decisions

If your business operates in a complex, trust-driven market, your marketing needs to reflect how buyers actually choose suppliers.

Let’s discuss whether a structured marketing system is the right fit for your business and sales cycle.

Contact Us

Contact Us

Our Services

Who We've Helped

Sydney Commercial Kitchens

Star

Neil Willis, CEO, Sydney Commercial Kitchens

Neil Willis, CEO, Sydney Commercial Kitchens

Brendan and his team have always provided fantastic results at realistic prices. Brendan’s knowledge of websites is incredible, and his advice is always practical and on target. Not only has my search engine appeal increased dramatically but using Brendan’s Team has given my website so many more options than would have previously been possible.

Physio Inq

Star

Jonathan Moody, CEO & Founder – Physio Inq

Jonathan Moody, CEO & Founder – Physio Inq

"When I first started using OOC, we were marketing by the scatter gun approach. They taught us to strategise, keep the process simple, and deliver our message in a smart, repeatable and reliable way. Our digital footprint has never been better, which has led to organic growth of 30% year on year."

Hepworth Self Storage

Star

Hugh Hepworth, CEO & Founder, Hepworth Self Storage

Hugh Hepworth, CEO & Founder, Hepworth Self Storage

There are very few businesses where they not only provide an exceptional service but also do so in partnership with you. Our business has benefited in dramatically increased revenue and value because of One Orange Cow. They have been very responsive, attentive and easy to deal with. They have changed our marketing and in turn our message. I can say, unequivocally, that if you want a company to help your business, with world class service, then look no further than One Orange Cow.