The Facebook Page Basics Every Physio Clinic Needs
By Brendan Byrne Friday, August 15, 2025
Three out of four physio clinics have a Facebook page — but most treat it like a dusty noticeboard instead of a patient’s first impression.
That’s a problem.
Because for a lot of potential patients, your Facebook page is the first place they check before booking.
It’s where they decide:
- Do you look credible?
- Do you look approachable?
- Can I easily figure out how to book?
If your page doesn’t answer these questions in about 10 seconds, chances are, that patient is clicking somewhere else.
Let’s fix that.
Why Facebook Still Matters for Clinics
Despite all the new social platforms, Facebook is still a heavyweight for local businesses — especially healthcare.
Patients use it to:
- Check credibility — Are you a real clinic? Do people leave good reviews?
- See who works there — Your staff photos help patients feel comfortable before they even step in the door.
- Get a feel for the place — Photos, updates, and posts help them picture what it’s like to visit.
Bonus: Search engines index Facebook pages, meaning a well-kept page can help you show up in local searches — even if someone never visits your website.
The Must-Have Basics
Your Facebook page should make it ridiculously easy for someone to:
find you, trust you, and book an appointment.
Here’s the checklist:
Clinic Name & Location
- Use your exact business name.
- Match your Google Business Profile so search engines and patients see consistent info.
Opening Hours
- Keep them current — especially during public holidays or seasonal changes.
Address & Map Link
- A street address plus a clickable map makes finding you a breeze.
Contact Details
- Phone, email, and a direct booking link.
- Don’t make people dig — every extra click risks losing them.
Photos of the Clinic
- Inside, outside, and treatment rooms.
- Patients like to see where they’ll be walking in.
Staff Profiles & Specialties
- A friendly photo and a quick intro for each physio.
- Include their areas of expertise in plain English (“Sports injuries,” “Post-surgery rehab”).
Services Offered
- Skip the jargon. Explain treatments the way you’d explain them to a friend.
Special Offers or Announcements
- Seasonal promos, new equipment, or new classes — Facebook is perfect for these quick updates.
Keep It Active
A Facebook page with tumbleweeds blowing through it doesn’t inspire confidence.
Stay visible with:
- Staff introductions — Celebrate a new team member or a milestone.
- Behind-the-scenes updates — New equipment? Renovation? Let patients see it.
- Patient-friendly tips — Stretches, posture advice, injury prevention.
- Community involvement — Share events you sponsor or attend.
And whatever you do — reply to messages quickly. If you can’t be online all the time, set up Facebook’s auto-reply so patients know when to expect a response.
Pro Tips for Clinic Facebook Pages
- Pin your booking link or welcome post to the top of your page.
- Consistent branding — Your cover photo and profile image should look like they belong together.
- Audit your “About” section — You’d be surprised how many clinics still have outdated info there.
Your Facebook Page = Your Living Storefront
If your Facebook page looks inviting, answers patient questions, and makes booking easy, you’ll win trust before they ever pick up the phone.
Want to make sure your clinic’s Facebook page is working as hard as you do?
We can review your page and give you a clear, actionable checklist to get it up to standard — get in touch with One Orange Cow today.
