Marketing For Scaling Physio Clinics

Full Books. Smart Expansion.

For clinics running at 80–90% utilisation and planning to grow, our Growth Infrastructure System delivers margin-positive expansion with hyper-targeted marketing, service-line strategy, and financial clarity.

Ready to Grow?

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Not a scaling clinic?

See How We Help Small Clinics

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Don’t Just Take Our Word For It

"When I first started using OOC, we were marketing by the scatter gun approach. They taught us to strategise, keep the process simple, and deliver our message in a smart, repeatable and reliable way. Our digital footprint has never been better, which has led us to organic growth of 30% year on year."

— Jonathan Moody, CEO & Founder, Physio Inq

The Challenge: Growth Creates New Complexities

At this stage, you're no longer asking "how do I get patients?" — you're asking:

If I hire another physio, will I have enough bookings?
How do I keep margins healthy across service lines?
How long will it take to fill a new site?
How do I grow NDIS, private, aged care, neuro, sports without wasted spend?
How do I balance business strategy with patient care?
You're busy but scaling feels unclear and risky.

Your Goal Is Simple

Multi-location strategy
Service-line specific campaigns
Compliance oversight
Tech advisory & integrations
ROI tracking

The One Orange Cow Growth Infrastructure System

Built for Australian physio owners ready to expand. We create scalable patient acquisition systems that align with your payer mix, margins and future footprint.

1. Foundation & Launch

Set the groundwork for scalable growth.

Launch service-line Google & Meta campaigns (NDIS, aged care, sports, etc.)
SEO audit and growth suburb planning
Build conversion-focused landing pages and booking flows
Ensure compliance with AHPRA, NDIS, and Medicare

2. Optimisation & Expansion

Refine and extend what works.

Fine-tune campaigns based on lead quality and ROI
Expand SEO with niche service content
Optimise lead handling, PMS integrations, and reduce no-shows
Implement suburb-specific SEO strategies

3. Scale & Systemise

Support growth across new clinicians and locations.

Roll out retargeting and service-specific ad funnels
A/B test creative and budget strategies
Set up repeatable systems for multi-site operations

4. Strategic Oversight & Performance

Keep performance sharp and vision aligned.

Monthly dashboards with ROI, CPL, show rate insights
Quarterly strategy reviews with founders
Ongoing compliance and market recalibration

Who This Is For

Our Growth Infrastructure System is for physio clinics:

Running at 80–90% utilisation and ready to grow
Hiring or planning to hire more clinicians
Expanding across NDIS, aged care, private, sports, neuro
Opening additional locations or services
Wanting real marketing infrastructure, not just "more leads"

Our Objective

To help you:

Hit 90%+ utilisation even as you grow
Improve margin-per-clinician
Maintain strategic clarity across locations
Free up owner time for mentorship and planning
Systemise marketing to scale sustainably

Why Clinics Choose One Orange Cow

Fully compliant (AHPRA, NDIS, Medicare)
Margin-based strategy, not vanity metrics
No lock-in contracts
Clear, actionable reporting

Tailored Growth Plans, Transparent ROI

Every clinic’s growth path is different. We’ll build a strategy aligned to your service mix, capacity, and revenue targets.

Get a no-obligation Growth Expansion Audit to see what’s possible.

Let’s Map Your Expansion Path

Book a free Growth Expansion Audit. We’ll bring a tailored plan based on your current service mix, margin data and growth objectives.

Book a Discovery Session

FAQ

Do you work with multi-site or mobile clinics?

Yes. We support static, mobile and mixed-model clinics across Australia.

How long does it take to fill a new hire’s diary?

It varies, but most clients see booking uplift in Month 1. Full utilisation depends on service mix and local demand.

What reporting do I get?

Monthly dashboards showing cost-per-patient, ROI, and margin insights.

Can you advise on booking systems and ops?

Yes. We help with PMS setup, integrations, and no-show processes as part of our tech advisory.

What about compliance?

All ads and strategy are AHPRA, NDIS, and Medicare compliant.

Struggling With Expansion Strategy?

You're not alone. Growing from one busy site to many profitable ones takes clarity, systems and data.

Let’s Map Your Growth Path

We’ll bring your free Performance Snapshot to the call — a quick check of your clinic’s online visibility.