Marketing For Small Physio Clinics

More Patients. Less Admin

For 2–6 practitioner clinics — including those funded through NDIS — our Practice Growth System is a cost-effective way to drive utilisation toward 90%+ using managed Google Ads, Facebook Ads, Local SEO, and booking optimisation.

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Trusted by

When I first started using OOC, we were marketing by the scatter gun approach. They taught us to strategise, keep the process simple, and deliver our message in a smart, repeatable and reliable way. Our digital footprint has never been better, which has led us to organic growth of 30% year on year.”

— Jonathan Moody, CEO & Founder, Physio Inq

Source: https://www.youtube.com/watch?v=gf2tX6Wazro

The Challenge: You’re Wearing Too Many Hats

Running a 2–6 practitioner clinic means juggling NDIS claims, invoicing, compliance and patient care—with no in-house marketing team to lighten the load. You’re torn between treating clients and trying to keep up with SEO, ads and filling empty slots, leaving your appointment book under-used and your energy burned out.

Admin overload NDIS, invoicing, payroll, compliance.
Marketing paralysis SEO, Google Ads, Facebook Ads.
Empty spots on the calendar no-shows, late cancels.
Mentorship time lost operations drain your schedule.

Your Goal Is Simple

Full books — 90%+ clinician utilisation
Predictable patient flow
Less time on marketing
More time mentoring your team

The One Orange Cow Practice Growth System

What We Offer & Why It Makes Sense

Our Practice Growth System provides the essential marketing foundations small physio clinics need to stay competitive and boost clinician utilisation. By focusing on local SEO, targeted Google Ads, Facebook & Instagram campaigns, and conversion-driven landing pages with booking optimisation, we handle the basics so you can focus on patient care in today’s industry landscape.

Practice Growth System Foundations

Practice Growth System Foundations

Month 1 — Foundation & Quick Wins

Launch targeted ad campaigns on Google & Meta for your top services and suburbs.
Audit & optimise local SEO, including Google Business Profile and directory listings.
Build high-impact landing pages and streamline your booking form to convert clicks into appointments.

Practice Growth System Foundations

Month 2 — Optimisation

Monitor & optimise ad performance to increase bookings and lower cost-per-booking.
Publish weekly local SEO content (treatment guides, condition pages) to boost organic enquiries.
Refine landing pages & booking form based on real-time data to improve conversion rates.
Streamline your scheduling process for faster, friction-free patient booking.

Practice Growth System Foundations

Month 3 — Stabilise & Scale

Expand ad reach and launch retargeting campaigns to maximise ROI.
Scale SEO content with additional local articles and service pages for long-term authority.
Share a live performance dashboard tracking bookings, utilisation rates and cost-per-booking.
Host monthly growth reviews to refine your strategy and keep you on track for 90%+ utilisation.

Practice Growth System Foundations

Month 4 and Beyond — Ongoing Growth Optimisation

After laying the groundwork, we keep your clinic on the growth track by:

Scaling ad campaigns on Google & Meta with continuous A/B testing.
Maintaining SEO momentum through regular content and technical updates.
Refining conversions with iterative landing-page and booking-flow tweaks.
Reviewing performance monthly via concise reports and strategy calls.
Exploring new opportunities with fresh campaign pilots and routine compliance audits (AHPRA, Privacy Act, NDIS).

Who This Is For

Our Practice Growth System is built for small physiotherapy clinics that are:

Running a 2–6 practitioner practice and want full appointment books
Operating at around 60–80 % utilisation and ready to hit 90 %+
Navigating NDIS complexity, funding pressure, and compliance
Eager to hand off marketing instead of learning ad platforms themselves
Committed to steady, predictable growth without the guesswork

Our Objective

We partner with small physiotherapy clinics so they can:

Achieve 90 %+ clinician utilisation
Increase revenue per clinician
Reduce admin and marketing workload
Free up leadership time for mentorship and growth
Ensure sustainable, long-term practice expansion

Why Clinics Choose One Orange Cow

Fully compliant (AHPRA, Privacy Act, NDIS)
We focus only on visibility, traffic, bookings
No lock-in contracts — we earn your business every month
Transparent performance reporting & dashboards

Pricing

Our Small Clinic Package includes marketing services that directly drive patient bookings and starts from $2,500/month, with most clinics investing $1,500–$2,500/month in ad spend.

If your clinic is running at 60–70% utilisation, just one extra patient per clinician per day can cover most of our monthly fee.

Let's Get To 90%+ Utilisation Together!

Talk with us — we’ll map exactly how to unlock predictable patient flow.

Talk to the Team

FAQ

Do you work with NDIS clinics?

Yes — we work with both private and NDIS-funded physio clinics. Our campaigns are fully compliant with NDIS advertising guidelines, and we understand the added complexity, admin load, and funding pressure many NDIS providers are facing right now.

How long does it take to see results?

Each clinic has unique challenges and it depends where you are operating currently. We always start with quick wins to get you more bookings in the short term while we build out your long term marketing process.

Are there contracts?

No — we work month-to-month and earn your trust through results.

Do you manage compliance?

Yes — all ads and copy are AHPRA, TGA, Privacy Act and NDIS compliant.

Do you integrate with my booking system?

We advise on your booking flow and landing pages, but you or your team manage your PMS and reminder systems. This keeps your data safe and your systems simple.

Let’s Map Your Growth Path

We’ll bring your free Performance Snapshot to the call — a quick check of your clinic’s online visibility.