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The Fundamentals of SEO

Everyone business owner knows they need SEO, but not everyone knows exactly what it means. SEO, or search engine optimisation, is the concept of refining and shaping your digital content to appear higher in specific Google searches. Having a strong SEO strategy results in more users interested in your content actually seeing your content, which means higher sales and conversions.

Why Small Businesses Need Local SEO

When it comes to excelling at SEO, it can seem like a full-time job to keep up with the changing algorithms of online platforms and the latest trends in digital marketing campaigns. This is especially true when you are a small business, targeting a smaller market and with an inevitably smaller online presence. And while it may be easy to assume that you don’t have much chance online amidst the bigger players, in reality, your chances of success online come from elevating your business in another area of SEO: local SEO.

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