Tag: Technology of the Web

Increase AI Search Visibility with Structured Data and Schema Markup

November 4, 2024

Implementing structured data and schema markup ensures your website content is correctly interpreted by AI systems, enhancing visibility and relevance. From product details to FAQ sections, structured data helps AI platforms like ChatGPT understand and retrieve information, boosting engagement in AI-driven search results and voice search.

Digital Marketing Social Media Tips for Business Technology of the Web

Appear in AI Search by Optimising for Natural Language Queries

November 3, 2024

Learn how to align your website content with AI-driven platforms like ChatGPT by focusing on natural language queries. Explore strategies like conversational keywords, long-tail phrases, and intent-based content to improve visibility and relevance in AI-powered searches.

Digital Marketing Social Media Tips for Business Technology of the Web

What is Full-Stack Development and Why is it Important for Businesses?

May 3, 2023

Full-stack development is a comprehensive approach to building software applications that address both front-end and back-end needs. Read on to learn more about full-stack development and its importance for businesses.

Technology of the Web Web Design Principles Web Development

The Ultimate Guide to Hubspot Sales Hub CRM

April 4, 2023

Discover the power of Hubspot Sales Hub CRM and how it can streamline your sales process. Read our comprehensive guide to learn how to use it effectively.

Technology of the Web Hubspot

Are you paying too much for WordPress?

October 6, 2022

WordPress has many benefits but for anyone looking to run a business you will quickly find out its price point is not one of them. Find out why WordPress can cost you more than you bargained for.

Technology of the Web Web Design Principles CMS

How Google Tag Manager Helps Grow Your Business

July 21, 2022

Accurate tracking of events and conversions on your site is not only crucial for understanding your ROI but for better understanding your customers. Find out how Google Tag Manager can help your business now.

Technology of the Web

The Big Three Social Channels: Stats and Tips to Help You Get The Most Out of Them!

October 28, 2021

With so many Social Media channels rising and falling over the years (Myspace, anyone?) And the meteoric rise of others, it seems Marketers have had to learn and abandon platforms at the drop of a hat if they want to stay at the cutting edge.

Social Media Tips for Business Technology of the Web More Sales More Visitors

What's a Headless CMS & why should you care?

October 28, 2019

One of the problems with websites is their lack of flexibility. A typical website consists of a template which comes with standard features, plugin options and pages that use the template. It means you may need to compromise on what your website can do and how it dovetails into your other business systems.

Technology of the Web Web Design Principles CMS

Headless CMS for Marketing

October 7, 2019

Headless CMS separates the content from the way it is presented. Think of it like a library where you store all your content. Then once it’s created, you decide how you want to present it to the world. The presentation is performed by selecting the most suitable API (Application Program Interface) tool. The most powerful aspect of a Headless CMS system is its agility and flexibility. It means your content remains in one location while allowing you the freedom to add, subtract or upgrade your APIs (i.e. how the content is presented) quickly and easily.

Technology of the Web CMS

The Must Know on Landing Pages

June 14, 2018

A landing page is the first page that a visitor sees when they show up on your website, typically after following an ad or accessing your website via a social media link. You can think of it as the page where they “land” after clicking, and these pages are designed to capture leads and funnel prospective customers into a sale. Landing pages are different than traditional webpages, in that they are typically devised with a purpose and with a strategic marketing campaign behind them, not simply to share content or information about your brand or company. In essence, landing pages are designed to capture a visitor’s information and are targeted to a specific stream of traffic.

Technology of the Web More Sales Conversion

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